Writing for the Web (WR03) 


Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £490

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Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: Remote
Price: £490

Learn how to prepare, write and edit web content for online digital audiences.

People read differently online than they do when they read print materials. The average reader only goes over 20% of the content on website pages. Writing for the web requires a completely new mindset.

The sessions take the form of group discussion and practical exercises overseen by an expert online writer and editor.

Learn how to write with SEO in mind, understand user behaviour and begin to think of text as visual.

Cover best practices for titles and subheadings, blogging and editorial planning. Learn tips to keep your writing interesting to generate compelling copy that really engages your audience.

During the course, there will be a focus on adapting your written style, tone and content for various types of audiences. The course will also cover the correct use of English, tricky grammar, spelling and punctuation. There will be practical exercises on how to proofread and copy edit, to spot inconsistencies and errors.

Learn how to develop your writing style to get the most out of your content for online publications and websites.

On this course you will learn: 

  • How to how write content for a digital web platform 
  • How to write content that works for your organisation or brand 
  • How to write for an online audience 
  • How to engage your audience with your online content 
  • How to get your structure and copy editing techniques right
  • How to work to house style 
  • How to get your SEO right 
  • How to do the final checks to ensure everything is spot on 

Topics Covered 

Introduction to Writing for the Web 

  • Why maintaining writing standards online is so important 
  • The differences between offline and online writing
  • Writing with your brand in mind

Targeting Online Audiences

  • How visitors read online
  • A user focused approach
  • Using plain English 
  • Engaging readers and getting the tone right
  • Titles and teaser text
  • Practical exercise

Content Structure

  • Inverted pyramid copy structure
  • Sentence and paragraph length
  • Chunking up copy 
  • Developing a style guide for your online writing
  • Practical exercise

Copy Editing & Proof Reading

  • Grammar, spelling and punctuation
  • Evergreen copy
  • Practical exercise


  • Headlines and sells
  • Content management
  • Google Trends
  • Linking
  • Practical exercise 

House Style  

  • Developing an editorial style guide and branding 
  • Tone of voice
  • Practical exercise 

Quality Control  

  • Standards and checks
  • The final proof of the online copy
  • Final checks before going live 



The Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk


CPD-Approved LSPR Professional Development Certificate: Writing for the Web. The Certificate is awarded with a Pass, Merit or Distinction.


The final Certificate award will be based on the following:

Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a quote.


Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations


The course was very informative. I walked away with tools that I could immediately apply.

— Angela Harp | Owner of Harp Communications

Thank you for opening my own perception into infinite possibilities! I can now explore new ideas and apply them both professionally and personally.


I found the course very useful, the tutor was able to tailor the content to my role and training needs.

— Song Smith | Business Manager, NHS Improvement