Writing for the Web (WR07) 

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Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £420 £336

This one-day Writing for the Web certificated  course trains you in how to prepare, write and edit  web content for online digital audiences. The course is delivered by leading writing professionals with direct experience for writing content for the web. You will be trained in developing your writing ability and improving your writing style to produce content for online publications and web sites. 

There will be a focus on the writing for the web course on adapting your written style, tone and content for the various types of audiences, as well as targeting your content to specific targeted audiences. The course will also cover the correct use of English, tricky grammar, spelling and punctuation. There will be  practice on how to proof-read, copy edit, to spot inconsistencies and errors. The web writing course will also cover editing and proof-reading skills, best practices for titles and subheadings, blogging, editorial planning.

The sessions takes the form of group discussion and practical exercises overseen by an expert online writer and editor. Practical web tips such as improving writing for SEO, Google trends, writing stand out headlines and use of key words. 

This course is suitable for anyone who is involved in writing online content for web sites and digital platforms. It will help you how to turn out compelling copy that really engages your audience. 

On this course you will learn: 

  • How to how write content for a digital web platform 
  • How to write content that works for your organisation or brand 
  • How to write for an online audience 
  • How to engage your audience with your online content 
  • How to get your structure and copy editing techniques right
  • How to work to house style 
  • How to get your SEO right 
  • How to do the final checks to ensure everything is spot on 

Topics Covered 

Introduction to Writing for the Web 

  • Why maintaining writing standards online is so important 
  • The differences between offline and online writing
  • Writing with your brand in mind

Targeting Online Audiences

  • How visitors read online
  • A user focused approach
  • Using plain English 
  • Engaging readers and getting the tone right
  • Titles and teaser text
  • Practical exercise

Content Structure

  • Inverted pyramid copy structure
  • Sentence and paragraph length
  • Chunking up copy 
  • Developing a style guide for your online writing
  • Practical exercise

Copy Editing & Proof Reading

  • Grammar, spelling and punctuation
  • Evergreen copy
  • Practical exercise

SEO

  • Headlines and sells
  • Content management
  • Google Trends
  • Linking
  • Practical exercise 

House Style  

  • Developing an editorial style guide and branding 
  • Tone of voice
  • Practical exercise 

Quality Control  

  • Standards and checks
  • The final proof of the online copy
  • Final checks before going live 

 

Recognition 

The Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk

Award 

CPD-Approved LSPR Professional Development Certificate: Writing for the Web. The Certificate is awarded with a Pass, Merit or Distinction.

Assessment

The final Certificate award will be based on the following:

Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a quote.

 

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations

Testimonials

Thank you for opening my own perception into infinite possibilities! I can now explore new ideas and apply them both professionally and personally.

— Jasminka Ivekovic | HEAD OF DEPARTMENT -  EU FUNDING: MINISTRY OF SCIENCE, EDUCATION AND SPORT

I found the course very useful, the tutor was able to tailor the content to my role and training needs.

— Song Smith | Business Manager, NHS Improvement

The course was very informative. I walked away with tools that I could immediately apply.

— Angela Harp | Owner of Harp Communications