Writing for the Web (WR07) 

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Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £504

This one-day course trains you in how to prepare, write and edit copy for online audiences. It takes the form of group discussion and practical exercises overseen by an expert editor.

Learn how to turn out compelling copy that really engages your audience.

Topics Covered 

Introduction

  • Why maintaining writing standards online is so important 
  • The differences between offline and online writing
  • Writing with your brand in mind

Targeting Online Audiences

  • How visitors read online
  • Differences from writing offline
  • Engaging readers and getting the tone right
  • Titles and teaser text
  • Practical exercise

Content Structure

  • Inverted pyramid
  • Sentence and paragraph length
  • Chunking up copy 
  • Developing a style guide for online writing
  • Practical exercise

Copy Editing & Proof Reading

  • Grammar, spelling and punctuation
  • Evergreen copy
  • Practical exercise

SEO

  • Headlines and sells
  • Content management
  • Google Trends
  • Linking
  • Practical exercise 

House Style  

  • Developing an editorial style guide
  • Tone of voice
  • Practical exercise 

Quality Control  

  • Standards checks
  • The final proof of the online copy

Recognition 

The Advanced Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk

Award 

CPD-Approved LSPR Professional Development Certificate. 

Assessment

Delegates will tackle hands-on exercises at the end of each section to cement their learning. Personal achievement will be assessed throughout the day.

 

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations

Testimonials

The course was very informative. I walked away with tools that I could immediately apply.

— Angela Harp | Owner of Harp Communications

I found the course very useful, the tutor was able to tailor the content to my role and training needs.

— Song Smith | Business Manager, NHS Improvement

Thank you for opening my own perception into infinite possibilities! I can now explore new ideas and apply them both professionally and personally.

— Jasminka Ivekovic | HEAD OF DEPARTMENT -  EU FUNDING: MINISTRY OF SCIENCE, EDUCATION AND SPORT