User Experience Design (UXD) (DM06)
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
Location: London Bridge
Duration: 10:00am - 4:00pm
Award: Advanced Certificate
User experience design (UX) explores the steps of designing a website or application in order to attract the intended target user groups.
UXD studies and evaluates how users feel about the product, looking at such things as ease of use, aesthetics, perception of the value of the system, utility, or efficiency.
UX designers explore and test out a variety of different approaches to solving specific user problems.
The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. They also constantly develop software to keep up with technological advancements and increase user satisfaction.
This course will teach you to create well-crafted, easy-to-use websites that encourage users to come back again.
By learning this skill, professionals achieve an understanding of user's problems and ways to address them, learn to integrate graphic aspects with application goals, gain effective testing techniques, and more.
On This Course You will learn:
- Benchmark design decisions
- Create sitemaps and wireframing
- Card sorting techniques
- Prototyping using Adobe XD/Invision
- Inclusive design techniques
An introduction - what is user centric design?
Research techniques - how to do effective user interviews?
What are the needs and goals of your users?
Defining personas for your users
Creating user journeys
What makes a good User Experience and why?
Understand how people use and think about a website/app/software
Why and how to benchmark your design decisions
What are sitemaps?
Why are they important?
What can they be used for?
How to create sitemaps using Adobe XD
Card sorting techniques
What is card sorting?
Identify trends and potential content categories for your website/app
Design menu structure and website navigation paths from results
What is wireframing?
The importance of hierarchy
What are modules?
How to illustrate interactions using Adobe XD
How to create and annotate wireframes using Adobe XD
Tips to speed up your workflow
Prototyping using Adobe XD and Invision
What is prototyping and why do we do it?
Sketches, wireframes, mockups
The difference between Medium and High Fidelity Prototypes
The difference between UX and UI design
How they work together
Inclusive design techniques and accessibility principles
Points of exclusion
Different ways to engage
Extend the solution to everyone
How does responsive design work?
What does Mobile First mean and when is it useful?
How to wire frame for different devices
How interactive modules might need to adapt for different devices
Different ways of testing your design
How to conduct a User Test on your site
How to use A/B Testing to get insights into visitor behaviour
Understanding Multivariate Testing and how to use it
Introducing new layouts vs learned behaviour
How creative interactions enhance the user experience
Discussions and practical experience of "real world" design briefs will be carried out throughout the entire course.
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
The final Diploma award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
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A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.
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The training has expended my knowledge base. It was a great course!