User Experience Design (UXD) (DM06)
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
Location: London Bridge
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
User experience design (UX) explores the steps of designing a website or application in order to attract the intended target user groups.
UXD studies and evaluates how users feel about the product, looking at such things as ease of use, aesthetics, perception of the value of the system, utility, or efficiency.
UX designers explore and test out a variety of different approaches to solving specific user problems.
The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. They also constantly develop software to keep up with technological advancements and increase user satisfaction.
This course will teach you to create well-crafted, easy-to-use websites that encourage users to come back again.
By learning this skill, professionals achieve an understanding of user's problems and ways to address them, learn to integrate graphic aspects with application goals, gain effective testing techniques, and more.
On This Course You will learn:
- Benchmark design decisions
- Create sitemaps and wireframing
- Card sorting techniques
- Prototyping using Adobe XD/Invision
- Inclusive design techniques
An introduction - what is user centric design?
Research techniques - how to do effective user interviews?
What are the needs and goals of your users?
Defining personas for your users
Creating user journeys
What makes a good User Experience and why?
Understand how people use and think about a website/app/software
Why and how to benchmark your design decisions
What are sitemaps?
Why are they important?
What can they be used for?
How to create sitemaps using Adobe XD
Card sorting techniques
What is card sorting?
Identify trends and potential content categories for your website/app
Design menu structure and website navigation paths from results
What is wireframing?
The importance of hierarchy
What are modules?
How to illustrate interactions using Adobe XD
How to create and annotate wireframes using Adobe XD
Tips to speed up your workflow
Prototyping using Adobe XD and Invision
What is prototyping and why do we do it?
Sketches, wireframes, mockups
The difference between Medium and High Fidelity Prototypes
The difference between UX and UI design
How they work together
Inclusive design techniques and accessibility principles
Points of exclusion
Different ways to engage
Extend the solution to everyone
How does responsive design work?
What does Mobile First mean and when is it useful?
How to wire frame for different devices
How interactive modules might need to adapt for different devices
Different ways of testing your design
How to conduct a User Test on your site
How to use A/B Testing to get insights into visitor behaviour
Understanding Multivariate Testing and how to use it
Introducing new layouts vs learned behaviour
How creative interactions enhance the user experience
Discussions and practical experience of "real world" design briefs will be carried out throughout the entire course.
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
The final Diploma award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Terms & Conditions
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Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of Kuwait
The training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
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My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation Management
During my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
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— Emily Thomas | Assistant Director, British Council
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Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public Relations
A very interesting topic, great session with good examples and cases. Practising was a very useful tool.
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public Relations
The trainer did a great job. She was ready to accept input and comments.
Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean Bank
Session was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity.
Israel Kgosidiile | PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public Relations
Amazing trainer, well experienced.
PR & Sponsorship Manager, Coingaming Group
Another great course with LSPR, which left me buzzing with ideas to take back to work!
— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee
This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!
— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation Skills
The trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.
— Jessica Clinkett | Communications Manager, Freelance Consultant
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A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.
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— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
Azlina Jaffar | Manager, Khazaam | Fundamentals of Public Relations
Very organized and facilitated.
Marie Comer | Post Doc. Student | Fundamentals of Public Relations
Lots of material cover in an enthusiastic way with concrete examples and videos.
— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation Management
The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public Relations
Case studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.
Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionals
Offered fresh perspectives on my place and visibility within the business.
Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public Relations
The training course was really beneficial in providing a clear overview of PR campaigns with great interaction and discussion.
Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public Relations
The training was quite interesting. I met people from different countries. The trainer was super nice and professional.
— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD company
Amazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!
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Very instructive. Well informed. Intelligent group of delegates. Great team work exercises
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The training has expended my knowledge base. It was a great course!
— Lauren Rogers | Consultant, RH Consulting
One of the best investments I have made. I can use this knowledge immediately in my current career.