Sub-Editing (ED04)

Learn the core skills required to edit news stories, features, blogs and more to professional journalistic standards.

The two-day course will train you in the fundamental techniques of editing raw copy text, or even your own writing, into attention-grabbing and highly readable stories, as demanded by content publishers worldwide. It is aimed at a broad range of participants, from self-starter bloggers to experienced journalists who require formalised refresher training.

You will learn how to approach written copy critically and reshape it into compelling editorial content that people will want to read. Focusing on practical exercises and using real-world examples, the course also focuses on the different sub-editing approaches required for various types of material, and explains the distinctive subbing methods demanded by print and online media.

The course is suitable for anyone working in marketing, PR and communications and is involved in writing content.

On This Course You Will Learn:

• Enhance your professional writing communications
• Getting the style and tone right
• Writing styles to relay key messages to various audiences
• Understand audience expectations
• Tackling tricky grammar and punctuation, with easy to follow rules
• Getting your corporate message across
• Being able to apply the style and tone to a variety of contexts           

Topics Covered:

Getting Started

• What is sub-editing?
• Editorial copy workflows
• Tips for checking your own writing
• Fundamentals of English grammar

Style and Consistency

• Tips on punctuation and spelling
• Aspects of writing style
• Using a style guide

News and Features

• How to write and edit news stories
• Sub-editing feature copy
• Writing good headlines, intros, captions and more

Media Law for Subs

• Defamation and libel
• Copyright and intellectual property
• Social media and reader engagement

Sub-editing for print

• Understanding how people read
• Fitting copy to a fixed space
• Fundamentals of typography
• Essential correction marks

Industry Expertise

LSPR has been delivering training since 1992 and has extensive experience in delivering training to a broad range of clients: PR and communications agencies, financial, consumer, oil & gas, and multiple other sectors and industries.

All of our courses are led by industry experts who all share a common purpose: to deliver the best of their knowledge, expertise and ideas to others. Our mantra is that transparency and ethics build the brand's reputation. Beyond achieving the training objectives, our courses motivate individuals to enhance their performance and add value to their organisation by understanding their team's roles and responsibilities.

Tailored Training

All LSPR programmes are tailored to each participant's needs. Before each session, we take the time to get to know you, providing a detailed Training Needs Analysis questionnaire that enables us to understand your skills, level of experience, potential knowledge gaps and expectations of the training. This means that no two sessions are the same, and your needs will always be met when choosing our training.

Practical Learning

With an engaging, supportive facilitation style, our training approach enables practical tools for skills transfer, improvements and real results.

Award & Recognition

LSPR Professional Development Advanced Certificate. The Advanced Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk

Assessment

The final award will be awarded on the following:

• Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either online, in-house or at the LSPR premises in Kensington. Please contact LSPR for a proposal.