Search Engine Optimisation (SEO) (DM05)
Duration: 1 Day 10.30am – 3.30pm
Location: London Bridge
Duration: 10:00am - 4:00pm
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, the products and services that they need are all available by searching online.
By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business appears in these all-important search results.
Explore the basics of SEO, including how to read a results page and how to conduct keyword research. Discover how to implement foundational optimisation strategies and techniques, build internal and external links, optimize your pages and content and measure your successes and progress.
Building on this knowledge, explore concepts behind consumer psychology and search behaviour and learn to plan for a long-term SEO strategy.
This course is designed to teach beginners how to make improvements that boost website visibility on search engines, attracting the right kind of traffic to the right areas on a website.
On This Course You will learn:
- How to set SEO goals
- Make pages SEO friendly
- How to use keywords
- Page content and structure
- Internal and external links
What is SEO
How do you rate your companies SEO
How SEO has changed
Getting Started with SEO
What makes a good website?
Indicators of good performance.
Setting goals for your pages.
Organic search vs SEM
Search Engine Friendly Pages
Pages for navigation vs pages for search
Key elements of a searchable page
What is a landing page and why is it important?
What is a keyword
Creating keyword groups
Long tale keywords
Creating a keyword cloud
Content and Structure
Using keywords to create searchable content
Keywords in H1, H2, Alt tags
Effective page layout
The importance of relevance in search
Effective use of internal and external links
Managing and Marketing your website
Mobile friendly and fast
Using Social Media
Why Blogging matters
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
The final Diploma award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Terms & Conditions
— Lauren Rogers | Consultant, RH Consulting
One of the best investments I have made. I can use this knowledge immediately in my current career.
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public Relations
The trainer did a great job. She was ready to accept input and comments.
— Akinkunmi Akinola | Communication Strategy Manager, Sahara Group Ltd. | PR & Reputation Management
Very instructive. Well informed. Intelligent group of delegates. Great team work exercises
— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific Research
I had researched many other training programmes in the last six months, checking the strength of the companies. I choose LSPR, due to its high professionalism, reputation, expert trainers and up-to-date course content.
PR & Sponsorship Manager, Coingaming Group
Another great course with LSPR, which left me buzzing with ideas to take back to work!
— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation Skills
The trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.
Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public Relations
The training was quite interesting. I met people from different countries. The trainer was super nice and professional.
— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KG
The training has expended my knowledge base. It was a great course!
Israel Kgosidiile | PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public Relations
Amazing trainer, well experienced.
— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD company
Amazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!
Azlina Jaffar | Manager, Khazaam | Fundamentals of Public Relations
Very organized and facilitated.
Marie Comer | Post Doc. Student | Fundamentals of Public Relations
Lots of material cover in an enthusiastic way with concrete examples and videos.
— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee
This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!
Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean Bank
Session was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity.
— Temesi Mukani | Corporate Affairs Manager, National Oil Corporation of Kenya
A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.
— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation Management
My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.
Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionals
Offered fresh perspectives on my place and visibility within the business.
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation Management
During my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public Relations
Case studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.
Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of Kuwait
The training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
— Emily Thomas | Assistant Director, British Council
The staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!
— Dana Kamilar | PR & Reputation Management
After completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!
Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public Relations
The training course was really beneficial in providing a clear overview of PR campaigns with great interaction and discussion.
— Paula Garcia Acosta | Group Corporativo, Assistant | PR & Repuation Management
I feel that the 5 days have given me a great amount of information, in regards to each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.
— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation Management
The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public Relations
A very interesting topic, great session with good examples and cases. Practising was a very useful tool.
— Jessica Clinkett | Communications Manager, Freelance Consultant
One great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.