Susan Croft BA, APR, FRSA – Brand Management & Strategy
Susan is a co-founder and Executive Director of Skill-Pill Mobile Learning, a start-up company based in London and offering mobile learning and information solutions to businesses. She is responsible for product development and international marketing for the company. Susan is a member of the Advisory Board of the London School of Public Relations (LSPR) and has helped shape the structure and focus of the school's Diploma programmes as well as train on the LSPR ITOL-Approved Diploma course. Susan is also an international public speaker, corporate trainer and PR practitioner. She is a partner of ASC Training & Consulting where she is responsible for sales, communications, marketing and management training, as well as public relations consulting for a number of international organisations. She is a trained journalist and worked on a London newspaper in the early part of her career. She also specialises in media and public speaking training for executives, educators and other professionals.
Previously, she was a senior consultant with the international PR firm, Hill & Knowlton, where she worked for 14 years. Prior to this she ran her own Los Angeles-based PR firm. Susan has developed PR campaigns for a wide variety of clients in education, non-profit, technology, business- to- business, and economic development.
As an international trainer, Susan teaches at a number of leading Universities in the USA, including San Jose State and USF (Tampa). She has also run courses for Georgetown, UC Berkeley, UCLA and Stanford and has developed one of the first on-line programmes on new trends in communications for San Jose State. In addition she has been a trainer for the PR Academy, an initiative of the Government of Singapore's Ministry for Information, Technology and the Arts. Susan is also an associate with California-based Executive Communications and teaches the firm's powerful communication and influencing programme – Making Your Point! for a number of global corporations. Susan has also led public and in-house seminars for many of the UK's leading training organizations. She is a certified trainer with Lloyd's of London and has also run internal communications training for the UK's Post Office.
In addition she teaches media and negotiation skills training at a number of UK universities, including UCL, Imperial College and the London School of Hygiene & Tropical Medicine. She has written two books - "Win New Business" (2002), and "Corporate Reputation: The New Currency" (2003) both published by Acorn/Thorogood. Susan also contributes regular blogs on negotiating and networking for the Institute of Chartered Accountants web site. Susan has dual US/UK nationality and spends her time equally between the two countries.
LSPR Trainers & Staff