Susan Croft

Susan Croft – Public Relations, Brand Management and Leadership Associate Trainer 

Founder Member of LSPR Advisory Board

Director of Programmes – LSPR/Nigeria 

Susan is an experienced global trainer and a qualified executive coach.  She is a member of the Advisory Board of the London School of Public Relations (LSPR) and has helped shape the structure and focus of the school's Diploma programmes as well as train on the LSPR ITOL-Approved Diploma course. Susan is also an international public speaker, corporate trainer and PR practitioner. She is also Director of Programmes for LSPR/Nigeria.

She is a partner of ASC Training & Consulting where she is responsible for sales, communications, marketing and management training, as well as public relations consulting for a number of international organisations. She is a trained journalist and worked on a London newspaper in the early part of her career. She also specialises in media and public speaking training for executives, educators and other professionals.

Previously, she was a senior consultant with the international PR firm, Hill & Knowlton, where she worked for 14 years. Prior to this, she ran her own Los Angeles-based PR firm. Susan has developed PR campaigns for a wide variety of clients in education, non-profit, technology, business-to-business, and economic development.

As an international trainer, Susan teaches at a number of leading Universities in the USA, including San Jose State and USF (Tampa). She has also run courses for Georgetown, UC Berkeley, UCLA and Stanford and has developed one of the first online programmes on new trends in communications for San Jose State. In addition, she has been a trainer for the PR Academy, an initiative of the Government of Singapore's Ministry for Information, Technology and the Arts. Susan is also an associate with California-based Executive Communications and teaches the firm's powerful communication and influencing programme – Making Your Point! for a number of global corporations.

In addition, she teaches media and negotiation skills training at a number of UK universities, including UCL, Imperial College and the London School of Hygiene & Tropical Medicine. She has written three business books - "Win New Business" (2002), "Corporate Reputation: The New Currency" (2003), The Sixth Form MBA (2017)  all published by Acorn/Thorogood.

Susan is accredited by the Project Management Institute as a project management professional and is a qualified NLP trainer.

LSPR Trainers & Staff