Media Relations and Communications Planning 



Duration: 2 Day 2 Day 10.30 am – 3.30 pm (2.30 pm for one-to-one training)
Award: Advanced Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £1,380

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Duration: 2 Day 10.30 am – 3.30 pm (2.30 pm for one-to-one training)
Award: Advanced Certificate
Location: Remote
Price: £1,380

The 2-day certified Media Relations and Communications Planning course will help prepare you to communicate with confidence with the media, produce targeted content, and strategically plan your media campaigns.

The strategic approach to communications and media consultancy requires clarity on vision and goals. During the course, we will look at the various types of media, building your media contacts, and how to make your story newsworthy.

This course explains key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies, as well as the latest trends in marketing. The course will teach you how to tackle your objectives with a strategic approach.

On this course you will learn

  • Defining your communication and media relations objectives
  • What makes an effective communicator 
  • Identifying relevant market and consumer opportunities
  • Refining your target audience segments and behaviours
  • Understanding target audience media consumption patterns
  • Clarifying your strategic intent
  • Understanding the strengths and weaknesses of different media channels (online and offline)
  • Understanding multi-media effects
  • Organising media channels to deliver your objectives

Day One

  • Understanding the media landscape and how you can operate a consultant within it 
  • Who’s who in the media world
  • Building your contacts and relationships with the press
  • How to improve your communications skills
  • Producing stories and content that resonate with the media and target audiences

Day Two

  • Understanding your client’s needs and building rapport and engagement
  • Shaping your client’s brand, reputation and positioning
  • Creating a strong PR angle and delivering clear, positive messages via the press
  • Harnessing the power of influencers for your clients

Industry Expertise

LSPR has been delivering training since 1992 and has extensive experience in delivering training to a broad range of clients: PR and communications agencies, financial, consumer, oil & gas, and multiple other sectors and industries.

All of our courses are led by industry experts who all share a common purpose: to deliver the best of their knowledge, expertise and ideas with others. Our mantra is that transparency and ethics build the brand's reputation. Beyond achieving the training objectives, our courses motivate individuals to enhance their performance and add value to their organisation by understanding their team's roles and responsibilities.

Tailored Training

All LSPR programmes are tailored to each participant's needs. Before each session, we take the time to get to know you, providing a detailed Training Needs Analysis questionnaire which enables us to understand your skills, level of experience, potential knowledge gaps and expectations of the training. This means that no two sessions are the same, and your needs will always be met when choosing our training.  

Practical Learning 

With an engaging, supportive facilitation style, our training approach enables practical tools for skills transfer, improvements and real results.

Award & Recognition 

LSPR Professional Development Advanced Certificate. The Advanced Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:


The final Advanced Certificate will be awarded on the following:

  • Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations