Influential Personal Branding (PR04)

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Duration: 1 Day 10.30am – 3.30pm
Award: Advanced Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £690

This one day course will help you unlock the key to Executive Presence and create impressive impressions on others. You will explore the power of body language, voice, tone and pitch and charisma in making an impact on others.

You will learn:

  • Impression and influence management
  • Directed attention
  • Nexus of impression, influence and reputation management
  • Converting influence skills into valuable brand equity
  • Engaging successfully with anyone and giving a positive impression, even under stressful conditions
  • Critical insights from science about influence management
  • How to relax all around you
  • How to deliver effective speeches and presentations
  • How to stand out from all those around you and leave a lasting, credible impression

Topics Covered:  

  • What is influence and impression management?
  • Why does it matter so much? Sales, leadership and reputation management
  • Link with executive presence and leadership
  • The psychology of thin slicing
  • Why evolutionary psychology is so helpful in our understanding of Influence science
  • Influence or persuasion
  • Psychology of influence
  • What makes people like you: the ultimate sales skill
  • Channels of influence: speaking, writing and presenting
  • Link with prestige and dominance/power
  • Scientific understanding of influence
  • What works/does not work
  • Status and threat biology
  • Building confidence and credibility
  • Gravitas – appearance and confidence
  • How to make a confident entry
  • The secrets of critical body language for different occasions
  • Vocabulary and executive success
  • How to write and deliver an effective speech
  • TED talks
  • Impacting presentations
  • Dress and executive success
  • Social media, content and networking
  • Summary and evaluation of candidates


Delivery & Feedback

During the course we will refer to a number of visual examples. Participants will practise out scenarios, based on the use of body language to make positive impressions. Feedback will be provided at every stage. We want to encourage the sharing of ideas, engage in discussions, practise the concepts and gain feedback from the trainers. The classes are small in size, or one-to-one, in order that participants benefit fully from a consultative approach.


This course is not assessed. You get plenty of practical input and practice, with regular feedback.

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations