Google Analytics for Beginners (DM07)
Duration: 1 Day 10.30am – 3.30pm
Location: London Bridge
Duration: 1 Day 10.30am – 3.30pm
Google Analytics holds the keys to some of your organisations most useful knowledge.
Google Analytics is a powerful tool which tracks website data and provides insights into your digital marketing activities and is essential to building a successful online presence.
This course covers the basics of Google Analytics, including how to navigate the interface, read data with confidence and produce meaningful reports.
Learn who your visitors are and where they’re coming from, so you can focus on getting more of them. Building on this, learn to understand what actions your visitors take on the site and what the results of those actions are, so that you can optimise your site for higher conversion rates.
Key to this course is being able to analyse the large and often overwhelming amounts of data, gain real insights and develop a strategy to improve business based on your Google Analytics findings.
On This Course You will learn:
- How to understand the interface
- Analyse website traffic data
- About the flow of visitors
- Understand your users' behaviour
- Which webpages are successful
Understanding the Analytics Environment
How analytics works
Why Google wants you to use analytics
Understanding the admin section – the analytics engine room
Installing analytics (Quick overview)
Welcome to the Home Dashboard
Understanding how google segments information
Different types of data
Filtering by date
Moving through dashboards
Creating and finding annotations
Why we don’t use real-time data / When we could (implementation test through browser)
The Who of Analytics
Who are your visitors?
Creating a profile of your audience
Understanding and improving your ‘sticky’ figures (key metrics review and examples)
Using basic demographics information
Acquisition and Behaviour - Where and What
Where does your traffic come from?
Who needs to use which dashboard?
Which traffic sources work best for you
Understanding SEO and PPC traffic differences
What does your traffic do? (Trainer note: User flows)
Identifying your sites best and worst performing pages
Different ways of tracking links using analytics
Identifying Conversions and Goals
How to create simple goals
Creating and sharing reports – who needs to know?
Using dashboards – custom dashboards
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
The final award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of Kuwait
The training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation Management
My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.
— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
Azlina Jaffar | Manager, Khazaam | Fundamentals of Public Relations
Very organized and facilitated.
Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public Relations
The training was quite interesting. I met people from different countries. The trainer was super nice and professional.
— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee
This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!
Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public Relations
Case studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.
— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KG
The training has expended my knowledge base. It was a great course!
— Lauren Rogers | Consultant, RH Consulting
One of the best investments I have made. I can use this knowledge immediately in my current career.
— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation Management
The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific Research
I had researched many other training programmes in the last six months, checking the strength of the companies. I choose LSPR, due to its high professionalism, reputation, expert trainers and up-to-date course content.
Marie Comer | Post Doc. Student | Fundamentals of Public Relations
Lots of material cover in an enthusiastic way with concrete examples and videos.
— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation Skills
The trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.
Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean Bank
Session was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity.
— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD company
Amazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!
Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionals
Offered fresh perspectives on my place and visibility within the business.
Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public Relations
A very interesting topic, great session with good examples and cases. Practising was a very useful tool.
— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public Relations
The trainer did a great job. She was ready to accept input and comments.
— Temesi Mukani | Corporate Affairs Manager, National Oil Corporation of Kenya
A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.
— Jessica Clinkett | Communications Manager, Freelance Consultant
One great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.
— Emily Thomas | Assistant Director, British Council
The staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!
— Paula Garcia Acosta | Group Corporativo, Assistant | PR & Repuation Management
I feel that the 5 days have given me a great amount of information, in regards to each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.
— Dana Kamilar | PR & Reputation Management
After completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!
Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public Relations
The training course was really beneficial in providing a clear overview of PR campaigns with great interaction and discussion.
PR & Sponsorship Manager, Coingaming Group
Another great course with LSPR, which left me buzzing with ideas to take back to work!
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation Management
During my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
— Akinkunmi Akinola | Communication Strategy Manager, Sahara Group Ltd. | PR & Reputation Management
Very instructive. Well informed. Intelligent group of delegates. Great team work exercises
Israel Kgosidiile | PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public Relations
Amazing trainer, well experienced.