Google Analytics Skills
DM07
Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: London Bridge
Price:
£420
Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: Remote
Price:
£420
The 1 day Google Analytics skills certified course holds the keys to some of your organisations most useful knowledge. Google Analytics is a powerful tool that tracks website data and provides insights into your digital marketing activities and is essential to building a successful online presence. This training course covers the essentials of Google Analytics, including how to navigate the interface, read data with confidence and produce meaningful reports and enhance the performance of your website.
Learn who your visitors are and where they’re coming from, so you can focus on getting more of them. Building on this, learn to understand what actions your visitors take on the site and what the results of those actions are, so that you can optimise your site for higher conversion rates.
Key to this course is being able to analyse the large and often overwhelming amounts of data, gain real insights and develop a strategy to improve business based on your Google Analytics findings.
On This Course You will learn:
- How to understand the interface
- Analyse website traffic data
- About the flow of visitors
- Understand your users' behaviour
- Which webpages are successful
Topics
Understanding the Analytics Environment
How analytics works
Why Google wants you to use analytics
Understanding the admin section – the analytics engine room
Installing analytics (Quick overview)
Welcome to the Home Dashboard
Understanding how google segments information
Different types of data
Filtering by date
Moving through dashboards
Creating and finding annotations
Why we don’t use real-time data / When we could (implementation test through browser)
The Who of Analytics
Who are your visitors?
Creating a profile of your audience
Understanding and improving your ‘sticky’ figures (key metrics review and examples)
Using basic demographics information
Acquisition and Behaviour - Where and What
Where does your traffic come from?
Who needs to use which dashboard?
Which traffic sources work best for you
Understanding SEO and PPC traffic differences
What does your traffic do? (Trainer note: User flows)
Identifying your sites best and worst performing pages
Different ways of tracking links using analytics
Identifying Conversions and Goals
Understanding conversions
Identifying conversion
How to create simple goals
Creating and sharing reports – who needs to know?
Using dashboards – custom dashboards
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
Assessment
The final award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
Bespoke Availability
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
Need more information about this course?
Call us on 020 7221 3399 or Email Us.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Testimonials
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Ini Ememobong Essien | People Democratic Party | Fundamentals of Public RelationsThe trainer did a great job. She was ready to accept input and comments.
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Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
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— Sergio López Álvarez | University Carlos III de Madrid Creating | Effective PR Strategies and CampaignThe contents were very appropriate and illustrative. The teacher was masterful, providing practical examples and adapting the cases to our area of expertise. This course has helped me to decide that I want to dedicate myself to public relations and has allowed me to have a very complete theoretical and practical approach to get started in this professional area.
— Dana Kamilar | PR & Reputation ManagementAfter completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!
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Dany Rubbo | Field & Communications Marketing Manager, Contino | Creating Effective PR Strategies and CampaignsOverall very engaging session. I'm leaving with some very practical advice which I can implement straight away in my day-to-day work.
Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public RelationsA very interesting topic, great session with good examples and cases. Practising was a very useful tool.
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The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
PR & Sponsorship Manager, Coingaming GroupAnother great course with LSPR, which left me buzzing with ideas to take back to work!
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation ManagementDuring my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of KuwaitThe training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
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