Google Adwords for Beginners (DM09)

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Duration: 1 Day 10:00am - 4:00pm
Award: Certificate
Location: London Bridge
Price: £420

Book Remote Learning Page 1 of 3

Duration: 1 Day 10.00am – 4.00pm
Award: Certificate
Location: Remote
Price: £420

Google Ads is powerful, flexible and data driven, giving you high levels of management control – but correctly understanding how to use the platform is vital if you want to achieve the best results from PPC advertising for your business.

Learn the fundamentals of Google Ads, from planning your campaign strategy, through to campaign setup, ads, keywords and optimisation.

Discover how to create, develop and optimise a professional Google AdWords campaign that sends high quality traffic to your website, 7 days a week.

This course will teach you how Google Ads fits into your company’s overall branding strategy and marketing plan and how you can use it to increase the quality of your inbound traffic. 

On This Course You will learn:

  • How to use the interface
  • How Ads work on Google
  • Planning a simple campaign
  • Keyword research and selection
  • Creating an Ad

Topics

Getting started

  • Logging in to Ads / Creating an account
  • Walking through the interface
  • Basic account administration
  • Changing and showing different columns in reports

Overview of how Ads work

  • What is PPC advertising
  • How does Google operate Ads
  • What different kind of Ads can I create
  • How does Google select and rank the Ads it shows
  • What is Quality Score and why is it important

Understanding Account structure

  • Account level settings and billing
  • What is a campaign
  • What is an Ad Group and how do I use it
  • Where do Ads live in my account
  • What is the relationship between Ads and Keywords
  • About status (enabled, paused, removed)

Historical Ad performance

  • The overview report
  • Which keywords are working well
  • Which ads are working well
  • Overview of conversions

Planning a simple campaign

  • Pre planning your campaign
  • Defining your landing page
  • Thinking about some keywords
  • Planning your campaign settings* - Budget, Bid, Geography, Language, Scheduling, Audience
  • Planning your Ad content* - General ideas on good copy for Ads
  • Planning your Extensions*

Keyword research and selection

  • About the keyword planner
  • Assessing keywords and traffic projections
  • A better idea of costs and budget
  • Adding words to a keyword plan
  • Projected plan performance
  • Adjusting Max CPC to hit targets
  • Refining keywords with match modifiers
  • About negative keywords
  • Moving your plan into your account

Carrying out your campaign plan

  • Adding a new search campaign to Ads and setting a key objective
  • Allocating budget and setting bid method
  • Working through the campaign settings
  • Adding an Adgroup and your keywords

Creating an Ad

  • Ad your ad copy (headings and descriptions)
  • Insert the Final URL
  • Adding the page path
  • Assigning any extensions

Questions and answers

 

Recognition & Award

This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance. 

Assessment

The final award will be based on the following:

  • Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal. 

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations

Testimonials

The training was quite interesting. I met people from different countries. The trainer was super nice and professional.

Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public Relations 

One of the best investments I have made. I can use this knowledge immediately in my current career.

— Lauren Rogers | Consultant, RH Consulting

Very instructive. Well informed. Intelligent group of delegates. Great team work exercises

— Akinkunmi Akinola | Communication Strategy Manager, Sahara Group Ltd. | PR & Reputation Management

Case studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.

Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public Relations 

During my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.

— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation Management

The course was balanced with theory and practice. Examples from different industries helped to broaden the vision.

— Elena Zotova | PR Manager| Creating Effective PR Strategies and Campaign

I had researched many other training programmes in the last six months, checking the strength of the companies. I choose LSPR, due to its high professionalism, reputation, expert trainers and up-to-date course content.

— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific Research

After completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!

— Dana Kamilar | PR & Reputation Management

 
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality. 

— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management

My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.

— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation Management

The trainer did a great job. She was ready to accept input and comments. 

 
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public Relations

 

The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.

— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation Management

Session was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity. 

Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean Bank 

Another great course with LSPR, which left me buzzing with ideas to take back to work! 

PR & Sponsorship Manager, Coingaming Group 

This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!

— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee

I was really impressed at how bespoke the session was. The exercises and discussion and real-life examples were all really helpful and I came away with lots of ideas.

— Naomi Elster | Head of Research and Communication | Creating Effective PR Strategy and Campaigns

The contents were very appropriate and illustrative. The teacher was masterful, providing practical examples and adapting the cases to our area of expertise. This course has helped me to decide that I want to dedicate myself to public relations and has allowed me to have a very complete theoretical and practical approach to get started in this professional area.

— Sergio López Álvarez | University Carlos III de Madrid Creating | Effective PR Strategies and Campaign

Diana’s PR campaign course was so thorough and useful. I’ve learned some amazing insights into how to improve my PR strategies and have come away from the course feeling a lot more confident in my work. I’m looking forward to applying the techniques and best practices in my day to day work and campaigns. Diana has so much experience and knowledge which was really inspiring, she’s a fabulous trainer!

 — Fiona Hughes | Interim PR Manager, National Federation of Women’s Institutes | Creating Effective PR Strategies and Campaign

I feel that the 5 days have given me a great amount of information, in regards to  each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.

— Paula Garcia Acosta | Group Corporativo, Assistant | PR & Repuation Management 

Lots of material cover in an enthusiastic way with concrete examples and videos.

Marie Comer | Post Doc. Student | Fundamentals of Public Relations

The session was very enlightening. I like that the trainer was very engaging too.

— Maryam Abubakar | Senior Special Assistant to the Governor on Public Communication, Kaduna State Government | Creating Effective PR Strategies and Campigns

Amazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!

— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD company

A very interesting topic, great session with good examples and cases. Practising was a very useful tool.

Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public Relations

Offered fresh perspectives on my place and visibility within the business.

Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionals 

The staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!

— Emily Thomas | Assistant Director, British Council 

The training course was really beneficial in providing a clear overview of PR campaigns with great interaction and  discussion.

Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public Relations 

The training has expended my knowledge base. It was a great course!

— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KG

Very organized and facilitated.

Azlina Jaffar |  Manager, Khazaam | Fundamentals of Public Relations 

One great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.

— Jessica Clinkett | Communications Manager, Freelance Consultant

Another great course with LSPR, which left me buzzing with ideas to take back to work! 

PR & Sponsorship Manager, Coingaming Group 

 
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant. 

— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management

Amazing trainer, well experienced.

Israel Kgosidiile |  PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public Relations 

A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.

— Temesi Mukani | Corporate Affairs Manager, National Oil Corporation of Kenya

The trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.

— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation Skills

The training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.

Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of Kuwait