Google Adwords for Beginners
DM09
Duration: 1 Day 10:00am - 4:00pm
Award: Certificate
Location: London Bridge
Price:
£420
Duration: 1 Day 10.00am – 4.00pm
Award: Certificate
Location: Remote
Price:
£420
Google Ads is powerful, flexible and data driven, giving you high levels of management control – but correctly understanding how to use the platform is vital if you want to achieve the best results from PPC advertising for your business.
Learn the fundamentals of Google Ads, from planning your campaign strategy, through to campaign setup, ads, keywords and optimisation.
Discover how to create, develop and optimise a professional Google AdWords campaign that sends high quality traffic to your website, 7 days a week.
This course will teach you how Google Ads fits into your company’s overall branding strategy and marketing plan and how you can use it to increase the quality of your inbound traffic.
On This Course You will learn:
- How to use the interface
- How Ads work on Google
- Planning a simple campaign
- Keyword research and selection
- Creating an Ad
Topics
Getting started
- Logging in to Ads / Creating an account
- Walking through the interface
- Basic account administration
- Changing and showing different columns in reports
Overview of how Ads work
- What is PPC advertising
- How does Google operate Ads
- What different kind of Ads can I create
- How does Google select and rank the Ads it shows
- What is Quality Score and why is it important
Understanding Account structure
- Account level settings and billing
- What is a campaign
- What is an Ad Group and how do I use it
- Where do Ads live in my account
- What is the relationship between Ads and Keywords
- About status (enabled, paused, removed)
Historical Ad performance
- The overview report
- Which keywords are working well
- Which ads are working well
- Overview of conversions
Planning a simple campaign
- Pre planning your campaign
- Defining your landing page
- Thinking about some keywords
- Planning your campaign settings* - Budget, Bid, Geography, Language, Scheduling, Audience
- Planning your Ad content* - General ideas on good copy for Ads
- Planning your Extensions*
Keyword research and selection
- About the keyword planner
- Assessing keywords and traffic projections
- A better idea of costs and budget
- Adding words to a keyword plan
- Projected plan performance
- Adjusting Max CPC to hit targets
- Refining keywords with match modifiers
- About negative keywords
- Moving your plan into your account
Carrying out your campaign plan
- Adding a new search campaign to Ads and setting a key objective
- Allocating budget and setting bid method
- Working through the campaign settings
- Adding an Adgroup and your keywords
Creating an Ad
- Ad your ad copy (headings and descriptions)
- Insert the Final URL
- Adding the page path
- Assigning any extensions
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
Assessment
The final award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
Bespoke Availability
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
Need more information about this course?
Call us on 020 7221 3399 or Email Us.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Testimonials
— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD companyAmazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!
Azlina Jaffar | Manager, Khazaam | Fundamentals of Public RelationsVery organized and facilitated.
PR & Sponsorship Manager, Coingaming GroupAnother great course with LSPR, which left me buzzing with ideas to take back to work!
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— Naomi Elster | Head of Research and Communication | Creating Effective PR Strategy and CampaignsI was really impressed at how bespoke the session was. The exercises and discussion and real-life examples were all really helpful and I came away with lots of ideas.
— Maryam Abubakar | Senior Special Assistant to the Governor on Public Communication, Kaduna State Government | Creating Effective PR Strategies and CampignsThe session was very enlightening. I like that the trainer was very engaging too.
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— Elena Zotova | PR Manager| Creating Effective PR Strategies and CampaignThe course was balanced with theory and practice. Examples from different industries helped to broaden the vision.
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Israel Kgosidiile | PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public RelationsAmazing trainer, well experienced.
— Fiona Hughes | Interim PR Manager, National Federation of Women’s Institutes | Creating Effective PR Strategies and CampaignDiana’s PR campaign course was so thorough and useful. I’ve learned some amazing insights into how to improve my PR strategies and have come away from the course feeling a lot more confident in my work. I’m looking forward to applying the techniques and best practices in my day to day work and campaigns. Diana has so much experience and knowledge which was really inspiring, she’s a fabulous trainer!
Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public RelationsThe training course was really beneficial in providing a clear overview of PR campaigns with great interaction and discussion.
Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of KuwaitThe training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
— Sergio López Álvarez | University Carlos III de Madrid Creating | Effective PR Strategies and CampaignThe contents were very appropriate and illustrative. The teacher was masterful, providing practical examples and adapting the cases to our area of expertise. This course has helped me to decide that I want to dedicate myself to public relations and has allowed me to have a very complete theoretical and practical approach to get started in this professional area.
— Dana Kamilar | PR & Reputation ManagementAfter completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation ManagementDuring my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean BankSession was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity.
— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation ManagementThe training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public RelationsThe trainer did a great job. She was ready to accept input and comments.
— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KGThe training has expended my knowledge base. It was a great course!
— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating CommitteeThis course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!
Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionalsOffered fresh perspectives on my place and visibility within the business.
PR & Sponsorship Manager, Coingaming GroupAnother great course with LSPR, which left me buzzing with ideas to take back to work!
Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public RelationsCase studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.
— Jessica Clinkett | Communications Manager, Freelance ConsultantOne great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.
Dany Rubbo | Field & Communications Marketing Manager, Contino | Creating Effective PR Strategies and CampaignsOverall very engaging session. I'm leaving with some very practical advice which I can implement straight away in my day-to-day work.
Marie Comer | Post Doc. Student | Fundamentals of Public RelationsLots of material cover in an enthusiastic way with concrete examples and videos.
Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public RelationsA very interesting topic, great session with good examples and cases. Practising was a very useful tool.