Fundamentals of Public Relations (PR01)
Duration: 5 Day 10.30am – 3.30pm
Award: Diploma
Location: 118a Kensington Church St. London W8 4BH
Price:
£2,980
Duration: 5 Day 10:30am - 3:30pm
Award: Diploma
Location: Remote
Price:
£2,980
The practical 5 day Fundamentals of Public Relations Diploma course focuses on how to create communication campaigns, manage strong brands, create a cohesive corporate identity, predict and reduce risk, create a crisis plan and risk management strategy, protect and enhance reputation, implement CSR strategies, which are sustainable and create strategic media communications plans, which engage effectively with your target market and stakeholders.
Learn the essential skills of Public Relations in developing robust strategies that enhance the reputation of your brand and corporate image. We train you in the techniques of building trust within your brand, by developing your brand's reputation and image. The comprehensive Fundamentals of Public Relations course is up-to-date in content and encourages group participation and discussion. The approach to the training is inclusive and consultative. We work closely with each person, in order to help you develop your PR and communication skills. Central to this course is gaining a full understanding of how reputation is the primary strategic route to success for businesses ina digital era.
On This Course You will learn:
- Trends and developments in communications
- Building reputation through trust and transparency into the brand
- Brand development
- Creating a PR strategy and developing PR campaigns
- Risk and issue management plans for stakeholder engagement
- Defending your brand and implementing effective risk and crisis plans
- Effective stakeholder engagement
- Implementing CSR and sustainability strategies
- Media relations and press campaigns
Topics:
Day 1 - Effective Branding and Reputation Management Strategies
-
Creating effective strategies to build your product or service into a desirable brand
- The visual elements of the brand and how it shapes our perception
- Exploring the differences between tangible (physical) and intangible (non-physical) elements of branding
- Delving deeper into the intangibles: how they impact the reputation
- Exploring reputation management strategies
- Strategies for positioning your brand to create loyalty and trust
Day 2 - Creating Effective PR Strategies and Campaigns
- How to establish your PR goals and objectives
- How to create successful internal communications strategies, to gain maximum engagement
- How to identify your external audiences, establish engagement and create personas
- How to use SMART objectives to achieve your PR goals
- How to plan your budgeting, in terms of human and other types of resources, for the best outcomes
- How to effectively evaluate to measure the success of your campaign
Day 3 - Implementing a Sustainable CSR Strategy
- Current perspectives of CSR - setting the scene for current issues
- How CSR strategies are changing and evolving
- Social and environmental approaches to CSR
- *Terminology associated with CSR
- Ensuring CSR helps build brand equity and enhance trust and values
- CSR as an integral part of your internal communications
- CSR as a strategic tool to enhance stakeholder engagement
- How best to communicate CSR ideas and programmes - external communications strategies
- Case studies: examples of good CSR practices in terms of social and environmental perspectives.
Day 4 - Managing Risk and Crisis
- Understanding the different types of risk
- The process and benefits of risk management
- Exploring risk assessment techniques
- The process of issues management
- The consequences of not managing risk
- The impact of social media and exposing your brand to risk
- Planning for a crisis
- The importance of a crisis plan
- Crisis management - responding to a crisis - the steps
- Assembling your crisis team
- The importance of leadership during a crisis
- The importance of internal communications during a crisis
- Creating a crisis communications plan
- Managing the media during a crisis - Media and crisis communications during the acute phase of a crisis
- Pre-prepared holding and media communications statements
- Reputation management and social monitoring during a crisis
Day 5 - Managing Media Campaigns and Press Release Writing
- The different types of media - traditional and digital
- Creating your media contact list and building your relationship with journalists
- What makes a good story?
- Writing persuasive and compelling press releases and getting the message right
- Understanding writing style for various publications and audiences
- The building blocks, content, tone, balance and structure: credible headline, lead paragraph, follow-on paragraphs, conclusive paragraph, quotes, notes to editors
- How to make your press release stand out from the crowd and grab attention
- Why material gets rejected and getting the timing right
- The effective use of images and photographs
- Looking at examples of press releases – the good and the bad
- Delivery methods to the press – distribution channels and how and which media agencies
- Developing digital media strategies that produce results for your campaigns
Recognition
The Professional Development Diploma is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk
Award
CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.
Assessment
The final Diploma award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
What you need to bring with you:
Please bring with you your laptop or tablet to the training sessions.
Bespoke Availability
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
Need more information about this course?
Call us on 020 7221 3399 or Email Us.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Testimonials
Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public RelationsThe training was quite interesting. I met people from different countries. The trainer was super nice and professional.
PR & Sponsorship Manager, Coingaming GroupAnother great course with LSPR, which left me buzzing with ideas to take back to work!
— Akinkunmi Akinola | Communication Strategy Manager, Sahara Group Ltd. | PR & Reputation ManagementVery instructive. Well informed. Intelligent group of delegates. Great team work exercises
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation ManagementDuring my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionalsOffered fresh perspectives on my place and visibility within the business.
— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD companyAmazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!
Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean BankSession was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity.
— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation SkillsThe trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.
Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public RelationsCase studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.
— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of KuwaitThe training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
Marie Comer | Post Doc. Student | Fundamentals of Public RelationsLots of material cover in an enthusiastic way with concrete examples and videos.
Azlina Jaffar | Manager, Khazaam | Fundamentals of Public RelationsVery organized and facilitated.
— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific ResearchI had researched many other training programmes in the last six months, checking the strength of the companies. I choose LSPR, due to its high professionalism, reputation, expert trainers and up-to-date course content.
— Temesi Mukani | Corporate Affairs Manager, National Oil Corporation of KenyaA must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.
— Paula Garcia Acosta | Group Corporativo, Assistant | PR & Repuation ManagementI feel that the 5 days have given me a great amount of information, in regards to each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.
— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation ManagementMy week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.
— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating CommitteeThis course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!
— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KGThe training has expended my knowledge base. It was a great course!
— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation ManagementThe training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
— Jessica Clinkett | Communications Manager, Freelance ConsultantOne great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.
Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public RelationsThe training course was really beneficial in providing a clear overview of PR campaigns with great interaction and discussion.
— Lauren Rogers | Consultant, RH ConsultingOne of the best investments I have made. I can use this knowledge immediately in my current career.
Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public RelationsA very interesting topic, great session with good examples and cases. Practising was a very useful tool.
Israel Kgosidiile | PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public RelationsAmazing trainer, well experienced.
— Emily Thomas | Assistant Director, British CouncilThe staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public RelationsThe trainer did a great job. She was ready to accept input and comments.
— Dana Kamilar | PR & Reputation ManagementAfter completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!