Feature Writing (WR04)

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Duration: 2 Day 10:00am - 4:00pm
Award: Advanced Certificate
Location: London Bridge
Price: £522

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Duration: TBC
Award: Advanced Certificate
Location: Remote
Price: TBD

In a constantly evolving landscape, organisations are looking for professional writers who can create engaging brand related features. 

The rise of content marketing has created the need for writers who have the skills to quickly turn around content which is clear and engaging to an audience. 

This course will teach you the essentials of becoming a feature writer, including writing, research and workflow techniques.

This course is for communicators who are looking to take their articles to the next level, or anybody hoping to write feature stories for magazines, newspapers or websites.

On This Course You will learn:

  • Generate ideas for features
  • Understand the brief
  • Use tested research techniques
  • Identify the best interviewees
  • Understand your audience

Topics

Introduction

Defining characteristics of a feature story
How to construct a feature
Different feature formats: the Inverted Triangle vs the Diamond and other formats

Finding and researching good feature subjects

How to turn good ideas into good features
How to decide what features will work best
How to research a feature
Using the web and other published material and archives for new ideas
Spotting ideas in other sources that were not intended to offer feature options

The essentials of good English

Grammar and spelling
Sentence and paragraph construction
Feature writing styles

Secrets of structuring a feature

How to get your feature off to the right start
Organising elements in the most logical and interesting way
Different structures and formats
Finding a good ending for your feature

How to interview

Preparing for an interview
Deciding who to interview
Ensuring you are well-briefed

Getting the right quotes

Gaining your subject’s confidence
Deciding when to use direct quotes
When to convert information into reported speech

Writing for digital readers

The differences between print and online reading habits
Linking to and embedding multimedia content in your features

How to meet deadlines

Setting realistic deadlines
Tips and tricks on how to make feature editors happy

Questions and answers

 

Recognition & Award

This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance. 

Assessment

The final award will be based on the following:

  • Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal. 

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations

Testimonials

 
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality. 

— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management

The staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!

— Emily Thomas | Assistant Director, British Council 

Amazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!

— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD company

The trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.

— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation Skills

I feel that the 5 days have given me a great amount of information, in regards to  each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.

— Paula Garcia Acosta | Group Corporativo, Assistant | PR & Repuation Management 

Offered fresh perspectives on my place and visibility within the business.

Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionals 

The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.

— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation Management

Another great course with LSPR, which left me buzzing with ideas to take back to work! 

PR & Sponsorship Manager, Coingaming Group 

Very instructive. Well informed. Intelligent group of delegates. Great team work exercises

— Akinkunmi Akinola | Communication Strategy Manager, Sahara Group Ltd. | PR & Reputation Management

The training course was really beneficial in providing a clear overview of PR campaigns with great interaction and  discussion.

Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public Relations 

Case studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.

Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public Relations 

The training was quite interesting. I met people from different countries. The trainer was super nice and professional.

Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public Relations 

One of the best investments I have made. I can use this knowledge immediately in my current career.

— Lauren Rogers | Consultant, RH Consulting

Session was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity. 

Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean Bank 

I had researched many other training programmes in the last six months, checking the strength of the companies. I choose LSPR, due to its high professionalism, reputation, expert trainers and up-to-date course content.

— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific Research

A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.

— Temesi Mukani | Corporate Affairs Manager, National Oil Corporation of Kenya

Lots of material cover in an enthusiastic way with concrete examples and videos.

Marie Comer | Post Doc. Student | Fundamentals of Public Relations

My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.

— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation Management

A very interesting topic, great session with good examples and cases. Practising was a very useful tool.

Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public Relations

After completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!

— Dana Kamilar | PR & Reputation Management

The trainer did a great job. She was ready to accept input and comments. 

 
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public Relations

 

The training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.

Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of Kuwait

The training has expended my knowledge base. It was a great course!

— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KG

One great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.

— Jessica Clinkett | Communications Manager, Freelance Consultant

During my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.

— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation Management

Amazing trainer, well experienced.

Israel Kgosidiile |  PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public Relations 

This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!

— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee

Very organized and facilitated.

Azlina Jaffar |  Manager, Khazaam | Fundamentals of Public Relations 

 
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant. 

— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management