Feature Writing (WR04)
Duration: 2 Day 10:00am - 4:00pm
Award: Advanced Certificate
Location: London Bridge
Duration: 2 Day 10:00am - 4:00pm
Award: Advanced Certificate
In a constantly evolving landscape, organisations are looking for professional writers who can create engaging brand related features.
The rise of content marketing has created the need for writers who have the skills to quickly turn around content which is clear and engaging to an audience.
This course will teach you the essentials of becoming a feature writer, including writing, research and workflow techniques.
This course is for communicators who are looking to take their articles to the next level, or anybody hoping to write feature stories for magazines, newspapers or websites.
On This Course You will learn:
- Generate ideas for features
- Understand the brief
- Use tested research techniques
- Identify the best interviewees
- Understand your audience
Defining characteristics of a feature story
How to construct a feature
Different feature formats: the Inverted Triangle vs the Diamond and other formats
Finding and researching good feature subjects
How to turn good ideas into good features
How to decide what features will work best
How to research a feature
Using the web and other published material and archives for new ideas
Spotting ideas in other sources that were not intended to offer feature options
The essentials of good English
Grammar and spelling
Sentence and paragraph construction
Feature writing styles
Secrets of structuring a feature
How to get your feature off to the right start
Organising elements in the most logical and interesting way
Different structures and formats
Finding a good ending for your feature
How to interview
Preparing for an interview
Deciding who to interview
Ensuring you are well-briefed
Getting the right quotes
Gaining your subject’s confidence
Deciding when to use direct quotes
When to convert information into reported speech
Writing for digital readers
The differences between print and online reading habits
Linking to and embedding multimedia content in your features
How to meet deadlines
Setting realistic deadlines
Tips and tricks on how to make feature editors happy
Questions and answers
Recognition & Award
This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD): www.cpduk.co.uk. Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.
The final award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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I feel that the 5 days have given me a great amount of information, in regards to each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.
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Another great course with LSPR, which left me buzzing with ideas to take back to work!
— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific Research
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The training has expended my knowledge base. It was a great course!
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Very organized and facilitated.
— Emily Thomas | Assistant Director, British Council
The staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!
— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation Management
My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.
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The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
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The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
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A very interesting topic, great session with good examples and cases. Practising was a very useful tool.
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The trainer did a great job. She was ready to accept input and comments.
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One of the best investments I have made. I can use this knowledge immediately in my current career.
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Amazing trainer, well experienced.
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