Effective Branding and Reputation Management Strategies (PR03)
Duration: 1 Day 10.30am – 3.30pm
Location: 118a Kensington Church St. London W8 4BH
The one day Effective Branding and Reputation Management Strategies Advanced Certificate course is highly practical and hands on. We will train you on how to create successful, engaging and effective communication strategies and campaigns for your brand. You will learn how to convert a product or service, into a successful brand.
Understand the strategies of building trust and loyalty into your brand. Create engaging branding strategies, which enhance your brand's image and engage, with your target audiences. Learn how logos are developed and names contain meaning and evolve, developing the identity of your brand. We look at how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shaped the brand's positioning. There is a strong focus on the importance of managing reputation for your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks.
On This Course You will learn:
- Converting a product or service into a desirable brand
- Developing a successful brand experience and narrative
- Brand management strategies
- Developing effective stakeholder branding experiences and engagement
- Brand message control
- Engaging with online brand communities and influencers
- Protecting the brand's reputation by creating robust reputation management strategies
- Creating effective strategies to build your product or service into a desirable brand
- The visual elements of the brand and how it shapes our perception
- Exploring the differences between tangible (physical) and intangible (non-physical) elements of branding
- Delving deeper into the intangibles: how they impact reputation
- Exploring reputation management strategies
- Strategies for positioning your brand to create loyalty and trust
The Advanced Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk
CPD-Approved LSPR Professional Development Advanced Certificate.
During the sessions, we will refer to a number of current case studies and work on practical exercises. We want to encourage the sharing of ideas, engage in discussions, practise the concepts and gain feedback from the trainers. The classes are small in size, in order that participants fully benefit from a consultative approach.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a quote.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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— Cao Hai Dang | Vietnam Airlines, Deputy General Manager |Branding
I learnt so much during my time at LSPR. The course and trainees are very good and professional.
— Clare-Louise Taylor | Head of Marketing, DeVono Cresa
I found the course so valuable for me in my current role. It was especially useful that I could ask questions about current projects we are implementing at work and be able to integrate them as part of the training.
— Jody Levitus | Freelancer |
This course was extremely thorough and I learnt more than I could ever have imagined. Our trainer was very personable, incredibly knowledgeable, so helpful and encouraging. I would certainly recommend the course.
— Lucy Thomas | CoinGaming Group, PR & Sponsorship Manager |Branding
Another great course, which left me buzzing with ideas to take back to my company. I would highly recommend this.
— Fasanya Omolola | TetFund, Head Protocol Unit |Branding
I enjoyed this class, it was vibrant and energetic. The tutor was really good and the exercises were insightful.
— Rima A. Al-Medaries | Media Affairs Executive | PR & Reputation Management
Very interesting and interactive session. The use of imagery and videos is very effective. The tangible and intangible elements of branding was very significant
— Marta Safin | Fetch, Social Account Director |Branding
I thought the course was very insightful and very helpful. The tutor was really good and very knowledgeable.
— Rosamund Hutt, Business Owner
I am going home with lots of useful tools that I can apply to my business immediately!