Crisis Management: in an age of uncertainty (RC02)
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
Location: 118a Kensington Church St. London W8 4BH
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
The Crisis Management course has been developed to give organisations an overview of all the fundamental aspects of crisis management to mitigate the uncertainty and consequences on your business, during, and post the Covid-19 crisis.
Focus is on best practice and evidence-based approaches that will help organisations prepare, respond, and recover from crisis situations. The course is highly practical and recognises a post-pandemic world. We will explore how crisis management is adapting to handling complex, highly interdependent, and uncertain environments.
The Risk Management course explores decision-making, crisis leadership, reputation management, resilience, message framing, and crisis communication strategies to stabilise and restore the organisational status quo.
Managers and leaders, irrespective of experience, will be supported with practical value, as up-to-date examples of best practice and insight into how to develop the right culture and preparedness for a crisis.
Introduction and Context
- What constitutes a crisis?
- Prevailing environment: VUCA, TUNA, uncertainty and the need for signal detection and strategic anticipation
- Rise of High Reliability Organisations (HROs)
- Types of crisis; causes of most crises
- Stages of a typical crisis
- Characteristics of crises
- Role of social media during a crisis
- Reputation management, resilience and crises
- Factoring in geopolitics, scenario planning and horizon scanning
- How has crisis management changed since the pandemic?
Preparedness and Pre-Crisis Planning
- The importance of the nexus of risk, issue and crisis management
- Why the right culture is critical
- Risk and vulnerability analysis: risk management and risk committees
- Issue management: process and structures
- Process of pre-crisis planning
- Developing and maintain a crisis management plan
- Crisis management teams and resources
- Identifying stakeholders and key issues
- Developing scenarios and message control
Acute Phase and Crisis Communications
- What to do when a crisis hit
- Crisis framing and containment
- Priorities of CMT and initial hours of a crisis
- Starting the process of crisis communications
- Key media questions
- Holding statements and use of Twitter, Facebook and other social media channels
- Message control and adaption
- Keeping a crisis log and the common recognised information picture
- Strategies for crisis communication and image repair
- Do’s and don’ts during a crisis
- Role of a spokesperson
- Controlling rumours, disinformation, misinformation and fake news
- Monitoring- social listening and sentiment analysis
- Engagement with media – best practice
Crisis Leadership and Recovery
- The nature and importance of leadership during a crisis
- Challenges facing leaders during a crisis
- Role of director, Principal or CEO in a crisis
- Crisis team leadership
- Internal communications and decision making under pressure
- Crisis leadership in public: messages and presence
- Leading the recovery and managing consequences
- Use of social media and the general media for managing consequences and long term image repair
The Professional Development Diploma is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk
CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.
The final Diploma award will be based on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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Terms & Conditions
— Jessica Clinkett | Communications Manager, Freelance Consultant
One great learning experience! I enjoyed the course and I am already using the reputation management concepts in my new role.
Hamad Al Mansoori | PR & Communication Manager, North Oil Company | Fundamentals of Public Relations
A very interesting topic, great session with good examples and cases. Practising was a very useful tool.
— Akinkunmi Akinola | Communication Strategy Manager, Sahara Group Ltd. | PR & Reputation Management
Very instructive. Well informed. Intelligent group of delegates. Great team work exercises
— Ahmed Al-Failakawi | Marketing Department Manager - Kuwait Institute for Scientific Research
I had researched many other training programmes in the last six months, checking the strength of the companies. I choose LSPR, due to its high professionalism, reputation, expert trainers and up-to-date course content.
— Lauren Rogers | Consultant, RH Consulting
One of the best investments I have made. I can use this knowledge immediately in my current career.
— Sara N. Al-Thami | HEAD OF PUBLIC RELATIONS & COMMUNICATIONS, QATAR fuel WOQOD company
Amazing training, which gave me so much information on creating effective PR campaigns and more. I will be implementing everything I learnt within my role!
— Emily Thomas | Assistant Director, British Council
The staff were extremely helpful and attentive. They provided excellent pre and post course service. The course was very much tailored to my needs and gave a wealth of inspiration and a lot of food for thought!
Nigel Browne | Corporate Relations Officer | Eastern Central Caribbean Bank
Session was very interesting and interactive. Due to the nature of my organisation this topic was extremely important and the session covered the key areas and more. I am so thankful for this learning opportunity.
Abeer Alfayez | Senior Communications Specialist, Ministry of Housing | Fundamentals of Public Relations
Case studies were presented perfectly. The way of delivering the message and info is excellent. Giving us enough time to express ourselves and ideas.
— Akinkunmi Akinola | Sahara Group Ltd, Communication Strategy Manager |PR & Reputation Management
During my time at LSPR I learnt so much, my sessions were well structured, well informed and I was taught by an intelligent group of delegates.
— Anne Knour, Marketing Communication Manager at TRACTO-TECHNIK GmbH & Co. KG
The training has expended my knowledge base. It was a great course!
— Zoe Smeaten | Head of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee
This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue and great trainers!
— Shitta Aderoga | TetFund, Senior Admin Officer |Presenatation Skills
The trainers have good knowledge of their respective subjects. The training delivery is very interactive and enjoyable. I will be back to LSPR and recommending more people to come.
— Rima A Al-Medaries | Public Investment Fund, Associate & Media Affairs |PR & Reputation Management
Very interesting session. The use of imagery and videos is most defiantly very effective. The tangible and intangible elements in branding was very significant.
— Mopelola | Salvic Petroleum Resources Limited, Corporate Communications and Public Relations Manager |PR & Reputation Management
The tutor had an excellent delivery and I gained a lot of knowledge in one week. I would highly recommend this course. Thank you to the staff for the warm hospitality.
Israel Kgosidiile | PR Manager | Botswana MED Regulatory Authority | Fundamentals of Public Relations
Amazing trainer, well experienced.
— Fasanya Omolola | TetFund, Head Protocol Unit | PR & Reputation Management
My week at LSPR was very worthwhile. Having practised PR for 13 years, I still discovered new concepts and wider thinking. The staff are very warm and the facilities very competent. I am glad I attended and would highly recommend this course.
Fatemah Nasser Al-Azemi | PR & Media Director, Public Authority for Applied Education and Training, State of Kuwait
The training was very helpful to me in my job. It provided me with more skills and knowledge, concerning new media and how to deal with crisis and reputation management. Topics dealing with social media and branding, were very interesting. I hope that I can join you very soon in taking further courses. The staff were very helpful and provided excellent customer service. The atmosphere was very inviting and comfortable.
Nini Rekhviashvili | PR Manager, Veon Georgia | Fundamentals of Public Relations
The training was quite interesting. I met people from different countries. The trainer was super nice and professional.
Azlina Jaffar | Manager, Khazaam | Fundamentals of Public Relations
Very organized and facilitated.
— Dana Kamilar | PR & Reputation Management
After completing the PR & Reputation Diploma at LSPR, I went on to work in luxury branding overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin. All my best to the LSPR family! Thank you for helping me in my PR career!
— Paula Garcia Acosta | Group Corporativo, Assistant | PR & Repuation Management
I feel that the 5 days have given me a great amount of information, in regards to each of the topics. I would highly recommend this course to anyone who is interested in furthering their career in PR.
Hannah Benstead | PR + Partnerships executive, Birchbox | Fundamentals of Public Relations
The training course was really beneficial in providing a clear overview of PR campaigns with great interaction and discussion.
— Temesi Mukani | Corporate Affairs Manager, National Oil Corporation of Kenya
A must attend course for PR and Communications professionals looking to get to the top. I highly recommend the LSPR course.
Marie Comer | Post Doc. Student | Fundamentals of Public Relations
Lots of material cover in an enthusiastic way with concrete examples and videos.
— Alaneme Erasmus | TetFund, Principle Executive officer |PR & Reputation Management
The training was very relevant in the modern-day reputation management. I would highly recommend this course for PR managers anywhere.
PR & Sponsorship Manager, Coingaming Group
Another great course with LSPR, which left me buzzing with ideas to take back to work!
Jon Wilcox | Senior Communications Manager, Jagex | Strategic and Financial Analysis for PR professionals
Offered fresh perspectives on my place and visibility within the business.
Ini Ememobong Essien | People Democratic Party | Fundamentals of Public Relations
The trainer did a great job. She was ready to accept input and comments.