Crisis Management: in an age of uncertainty (RC02)
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
Location: 118a Kensington Church St. London W8 4BH
Duration: 2 Day 10.30am – 3.30pm
Award: Advanced Certificate
The Crisis Management course has been developed to give organisations an overview of all the fundamental aspects of crisis management to mitigate the uncertainty and consequences on your business, during, and post the Covid-19 crisis.
Focus is on best practice and evidence-based approaches that will help organisations prepare, respond, and recover from crisis situations. The course is highly practical and recognises a post-pandemic world. We will explore how crisis management is adapting to handling complex, highly interdependent, and uncertain environments.
The Risk Management course explores decision-making, crisis leadership, reputation management, resilience, message framing, and crisis communication strategies to stabilise and restore the organisational status quo.
Managers and leaders, irrespective of experience, will be supported with practical value, as up-to-date examples of best practice and insight into how to develop the right culture and preparedness for a crisis.
Introduction and Context
- What constitutes a crisis?
- Prevailing environment: VUCA, TUNA, uncertainty and the need for signal detection and strategic anticipation
- Rise of High Reliability Organisations (HROs)
- Types of crisis; causes of most crises
- Stages of a typical crisis
- Characteristics of crises
- Role of social media during a crisis
- Reputation management, resilience and crises
- Factoring in geopolitics, scenario planning and horizon scanning
- How has crisis management changed since the pandemic?
Preparedness and Pre-Crisis Planning
- The importance of the nexus of risk, issue and crisis management
- Why the right culture is critical
- Risk and vulnerability analysis: risk management and risk committees
- Issue management: process and structures
- Process of pre-crisis planning
- Developing and maintain a crisis management plan
- Crisis management teams and resources
- Identifying stakeholders and key issues
- Developing scenarios and message control
Acute Phase and Crisis Communications
- What to do when a crisis hit
- Crisis framing and containment
- Priorities of CMT and initial hours of a crisis
- Starting the process of crisis communications
- Key media questions
- Holding statements and use of Twitter, Facebook and other social media channels
- Message control and adaption
- Keeping a crisis log and the common recognised information picture
- Strategies for crisis communication and image repair
- Do’s and don’ts during a crisis
- Role of a spokesperson
- Controlling rumours, disinformation, misinformation and fake news
- Monitoring- social listening and sentiment analysis
- Engagement with media – best practice
Crisis Leadership and Recovery
- The nature and importance of leadership during a crisis
- Challenges facing leaders during a crisis
- Role of director, Principal or CEO in a crisis
- Crisis team leadership
- Internal communications and decision making under pressure
- Crisis leadership in public: messages and presence
- Leading the recovery and managing consequences
- Use of social media and the general media for managing consequences and long term image repair
LSPR has been delivering training since 1992 and has extensive experience in delivering training to a broad range of clients: PR and communications agencies, financial, consumer, oil & gas, and multiple other sectors and industries.
All of our courses are led by industry experts who all share a common purpose: to deliver the best of their knowledge, expertise and ideas to others. Our mantra is that transparency and ethics build the brand's reputation. Beyond achieving the training objectives, our courses motivate individuals to enhance their performance and add value to their organisation by understanding their team's roles and responsibilities.
All LSPR programmes are tailored to each participant's needs. Before each session, we take the time to get to know you, providing a detailed Training Needs Analysis questionnaire that enables us to understand your skills, level of experience, potential knowledge gaps and expectations of the training. This means that no two sessions are the same, and your needs will always be met when choosing our training.
With an engaging, supportive facilitation style, our training approach enables practical tools for skills transfer, improvements and real results.
Award & Recognition
LSPR Professional Development Advanced Certificate. The Advanced Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk
The final award will be awarded on the following:
- Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either online, in-house or at the LSPR premises in Kensington. Please contact LSPR for a proposal.
*One-to-one and small groups training sessions: duration may be subject to minor time alterations
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