Creating Effective PR Strategies and Campaigns (PR02)

Learn the fundamentals of PR strategy and discover the tools needed to plan effective campaigns for your organisation.

During the training, we will explore the principles of PR strategy, how to create excitement and engagement with your internal teams, how to identify your key audiences and how to create the right type of engagement.

Explore the strategic planning required to create structure to your PR campaign, how to plan to budget and how to measure and evaluate campaign effectiveness.

The training delivery contains a mix of practical activities, discussion and presentations.

Gaining the skills to analyse, plan and measure your PR activities and campaigns will make an impact on the success and outcome of the end result. This course is suitable for anyone who wants to bring some structure and planning to their PR activities.

On this course you will learn: 

• Determining and establishing your public relations goals
• The importance of effective internal communications for a PR campaign
• Identifying your target audiences and create personas for external communications and engagement strategies
• The process of creating a strategy and tactic for every objective – setting your SMART goals 
• Budgeting and the planning techniques to enable your campaign to deliver a good ROI
• Reviewing your strategies for your PR campaigns for post-campaign evaluation

Topics covered: 

• How to establish your PR goals and objectives

• How to create successful internal communications strategies, to gain maximum engagement
• How to identify your external audiences, establish engagement and create personas
• How to use SMART objectives to achieve your PR goals
• How to plan your budgeting, in terms of human and other types of resources, for the best outcomes
• How to effectively evaluate to measure the success of your campaigns

Industry Expertise

LSPR has been delivering training since 1992 and has extensive experience in delivering training to a broad range of clients: PR and communications agencies, financial, consumer, oil & gas, and multiple other sectors and industries.

All of our courses are led by industry experts who all share a common purpose: to deliver the best of their knowledge, expertise and ideas with others. Our mantra is that transparency and ethics build the brand's reputation. Beyond achieving the training objectives, our courses motivate individuals to enhance their performance and add value to their organisation by understanding their team's roles and responsibilities.

Tailored Training

All LSPR programmes are tailored to each participant's needs. Before each session, we take the time to get to know you, providing a detailed Training Needs Analysis questionnaire which enables us to understand your skills, level of experience, potential knowledge gaps and expectations of the training. This means that no two sessions are the same, and your needs will always be met when choosing our training.  

Practical Learning 

With an engaging, supportive facilitation style, our training approach enables practical tools for skills transfer, improvements and real results.

Award & Recognition 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk

Assessment

The final Certificate will be awarded on the following:

• Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.