The one day Effective PR Strategies and Campaigns certificated course will help you understand how to plan and create effective PR campaigns, enhance engagement with your internal teams, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns. The course will help you understand how to plan your budget and resources and how to measure and evaluate the effectiveness of the campaign.

You will be trained by leading PR experts in the process of structuring your thinking and planning strategically for your own campaigns.

The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere.

Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns.

On this course you will learn: 

• To determine your public relations goals and objectives 
• To understand the importance of effective internal communications for a PR campaign
• To identify your target audiences and create personas for external communications and engagement strategies
• To create a strategy by setting your SMART goals 
• To set budgeting and planning techniques to enable your campaign to deliver a good ROI
• To  implement good practice by evaluating your PR campaigns 

Topics covered: 

• How to establish your PR goals and objectives

• How to create successful internal communications strategies, to gain maximum engagement
• How to identify your external audiences, establish engagement and create personas
• How to use SMART objectives to achieve your PR goals
• How to plan your budgeting, in terms of human and other types of resources, for the best outcomes
• How to effectively evaluate to measure the success of your campaigns

Industry Expertise

LSPR has been delivering training since 1992 and has extensive experience in delivering training to a broad range of clients: PR and communications agencies, financial, consumer, oil & gas, and multiple other sectors and industries.

All of our courses are led by industry experts who all share a common purpose: to deliver the best of their knowledge, expertise and ideas with others. Our mantra is that transparency and ethics build the brand's reputation. Beyond achieving the training objectives, our courses motivate individuals to enhance their performance and add value to their organisation by understanding their team's roles and responsibilities.

Tailored Training

All LSPR programmes are tailored to each participant's needs. Before each session, we take the time to get to know you, providing a detailed Training Needs Analysis questionnaire which enables us to understand your skills, level of experience, potential knowledge gaps and expectations of the training. This means that no two sessions are the same, and your needs will always be met when choosing our training.  

Practical Learning 

With an engaging, supportive facilitation style, our training approach enables practical tools for skills transfer, improvements and real results.

Award & Recognition 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk

Assessment

The final Certificate will be awarded on the following:

• Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal.