Brand and Reputation Management



Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £680

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Duration: 1 Day 10.30am – 3.30pm
Award: Certificate
Location: Remote
Price: £680

The one day practical Brand and Reputation Management certified course will help you understand the approaches to building trust, reputation, and loyalty for your brand. The training will help you create successful, engaging, and effective communication strategies.

During the course, we will help you develop your skills in creating branding strategies that enhance your brand's image and engage with your target audiences.

Learn how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shape the brand's positioning.

Uncover the importance of managing the reputation of your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks.

On This Course You will learn:

  • To develop strategies to protect the brand's reputation 
  • To manage the branding strategies
  • To understand what makes a product or service into a desirable brand
  • To develop effective stakeholder branding experiences and engagement 
  • To handle brand messaging and engage with online brand communities 

Topics Covered 

  • Creating effective strategies to build your product or service into a desirable brand
  • Understanding how the visual tangible and intangible elements of the brand shape our perception 
  • Delving deeper into the intangibles: how they impact the reputation and create meaning and identity for the brand 
  • Exploring reputation management strategies
  • Communication strategies for positioning your brand to create loyalty and trust

Industry Expertise

LSPR has been delivering training since 1992 and has extensive experience in delivering training to a broad range of clients: PR and communications agencies, financial, consumer, oil & gas, and multiple other sectors and industries.

All of our courses are led by industry experts who all share a common purpose: to deliver the best of their knowledge, expertise and ideas with others. Our mantra is that transparency and ethics build the brand's reputation. Beyond achieving the training objectives, our courses motivate individuals to enhance their performance and add value to their organisation by understanding their team's roles and responsibilities.

Tailored Training

All LSPR programmes are tailored to each participant's needs. Before each session, we take the time to get to know you, providing a detailed Training Needs Analysis questionnaire which enables us to understand your skills, level of experience, potential knowledge gaps and expectations of the training. This means that no two sessions are the same, and your needs will always be met when choosing our training.  

Practical Learning 

With an engaging, supportive facilitation style, our training approach enables practical tools for skills transfer, improvements and real results.

Award & Recognition 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:


The final Diploma will be awarded on the following:

  • Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a proposal. 

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one and small groups training sessions: duration may be subject to minor time alterations





I found the course so valuable for me in my current role. It was especially useful that I could ask questions about current projects we are implementing at work and be able to integrate them as part of the training.

— Clare-Louise Taylor | Head of Marketing, DeVono Cresa 

This course was extremely thorough and I learnt more than I could ever have imagined. Our trainer was very personable, incredibly knowledgeable, so helpful and encouraging. I would certainly recommend the course.

— Jody Levitus | Freelancer

I had an engaging session, thank you Ms Gleeson, it was really interesting to discuss the reputation management plan and Ms Gleeson's own experience. I recommend LSPR for all your Public Relations needs.

— Itumeleng Sharon Ledimo | Botswana Medicines Regulatory Authority | Branding & Effective PR Strategies & Press Campaigns

I am going home with lots of useful tools that I can apply to my business immediately!

— Rosamund Hutt, Business Owner 

The trainer today was very knowledgeable; he gave me great ideas about risks and crisis management and how to prevent and manage communication.

- Nathaly Cifuentes Riano | Social media coordinator | Words heal the world

Another great course, which left me buzzing with ideas to take back to my company. I would highly recommend this.

— Lucy Thomas | CoinGaming Group, PR & Sponsorship Manager |Branding

I thought the course was very insightful and very helpful. The tutor was really good and very knowledgeable.

— Marta Safin | Fetch, Social Account Director |Branding

I learnt so much during my time at LSPR. The course and trainees are very good and professional.

— Cao Hai Dang | Vietnam Airlines, Deputy General Manager |Branding

I enjoyed this class, it was vibrant and energetic. The tutor was really good and the exercises were insightful.

— Fasanya Omolola | TetFund, Head Protocol Unit |Branding

Very interesting and interactive session. The use of imagery and videos is very effective. The tangible and intangible elements of branding was very significant

— Rima A. Al-Medaries | Media Affairs Executive | PR & Reputation Management