Category: Communication Strategies & Campaigns
A summer of events is truly upon us, Wimbledon and Euro 2020 have reached their finales, and up next is the Olympics. It is vital that the host country Japan, and other participating countries successfully handle the international media that will be flocking to the games. PR is always important to the outcome of any event, but particularly so when it happens to be the most-watched event in the world. Below, we have picked out two PR losers, and two winners from the previous games, and the lessons on media and event handling that we can learn from them.
The Covid-19 pandemic has brought about an unprecedented change in business operations, especially those related to customer service. Managers are working hard to understand, anticipate, and surpass consumer expectations marginally.
The Covid-19 pandemic has disrupted the global healthcare system and forced businesses to re-think their strategies to become adaptive. Undoubtedly, the crisis has sparked a newfound appreciation in the power of technology.
Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels.
Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.
In a fast-paced digital era, content is king. Reading quality content can encourage a reader to resonate with a brand. It is important to create a content strategy to position your brand in the best light. It has become crucial for brands to place the utmost importance on content marketing.
We are sharing an article off the back of our successful Webinar The Art of Storytelling in Communicating to Audiences. In this article, LSPR’s expert trainer and communications professional Susan Croft shares with us her top tips for engaging your audiences. Her tips are applicable to verbal presentations and written communications.
Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea.
This summer’s Rio Olympics will be a great platform for the communication professionals to showcase their winning streak. This is in terms of creating positive brand positioning, developing loyalty, heightening brand visibility and enhancing employee engagement.
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