Category: Featured

Utilising Social Listening and Sentiment Analysis to improve your business decision making

Since their inception, brands have always tried to gauge the opinions of the public. It’s not an entirely new concept to want to know what your customers are thinking, it’s just that technology has now evolved to the point where we are able to do this with more success. By utilising social media, we are now able to uncover what our audiences are saying about our own brands, our competitors, our industry and the market in general. 

David Fleck : : Jun 19, 2020
7 Min Read