LSPR Blog

Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea.

#InstagramHidesLikes

There has been considerable attention on the story that Instagram users in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand will no longer be able to see how many likes they get. The change will only affect those countries at the moment, as Instagram is training this to see if removes the pressure off digital platform’s users.

At LSPR we have formulated a Management thinking approach, which we believe delivers positive results in the workplace. We bring this positive management approach into our teams and integrate it within the leadership related training we deliver to our clients.

 It is built on the following four principles:

Growing up, we tell our children not to use the F-Word or the C-Word, but since June 23rd, 2016 there has been a new taboo added to the British vocabulary, the dreaded B-Word; Brexit.

All eyes are on the Californian tech giant after it's largest ever outage which affected users worldwide overnight. CEO Mark Zuckerberg is not offering any specific answers to the reasons  behind the crash, nor to his future vision of the company. 

With the ever-growing number of new businesses and start-ups, it is vital that your companies’ message is being heard over the plethora of competitors.

Why the 20th century crisis management approach is failing organisations and what supporting techniques are required

The PR industry is constantly changing. The biggest impact has been the digital revolution and namely social media. Being digitally savvy is a must for anyone moving into PR. Here’s my list of top 5 most relevant changes to have impacted the PR industry.

"Influencer marketing in 2018 will become an integral part of a brand’s marketing mission" said Anand Narayanan, Head of Digital at Panasonic UK. Research has found that 67% of marketers think influencer marketing campaigns have helped them reach a more targeted audience, thus having an overwhelmingly positive affect on their respective businesses.

Tips for brands to succeed in Influencer marketing:

On Sunday night the stars of the silver screen attended the 90th annual Oscar ceremony. You will have seen the attendees and nominees blasted all over the media. But not everyone cares about the best films, actors or cast members. Some would say the real winners were the marketers and advocates.