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Utilising Social Listening and Sentiment Analysis to improve your business decision making

Since their inception, brands have always tried to gauge the opinions of the public. It’s not an entirely new concept to want to know what your customers are thinking, it’s just that technology has now evolved to the point where we are able to do this with more success. By utilising social media, we are now able to uncover what our audiences are saying about our own brands, our competitors, our industry and the market in general. 

David Fleck : : Jun 19, 2020
7 Min Read

Lastest Blog Post

Reinventing Customer Experience Amidst the Pandemic

The Covid-19 pandemic has brought about an unprecedented change in business operations, especially those related to customer service. Managers are working hard to understand, anticipate, and surpass consumer expectations marginally.

Miloni Jogani : : Oct 19, 2020
5 mins Min Read

All Blog Posts

Reinventing Customer Experience Amidst the Pandemic

The Covid-19 pandemic has brought about an unprecedented change in business operations, especially those related to customer service. Managers are working hard to understand, anticipate, and surpass consumer expectations marginally.

Miloni Jogani : : Oct 19, 2020
5 mins Min Read
The Pandemic is Helping Businesses Embrace Technology

The Covid-19 pandemic has disrupted the global healthcare system and forced businesses to re-think their strategies to become adaptive. Undoubtedly, the crisis has sparked a newfound appreciation in the power of technology.

Miloni Jogani : : Sep 9, 2020
5 minutes Min Read
How to Maintain Brand Continuity

Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels.

Miloni Jogani : : Aug 6, 2020
5 minutes Min Read
The Benefits of Podcasting

Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.

Miloni Jogani : : Jul 17, 2020
5 minutes Min Read
Creating a Successful Content Strategy for your Brand

In a fast-paced digital era, content is king. Reading quality content can encourage a reader to resonate with a brand. It is important to create a content strategy to position your brand in the best light. It has become crucial for brands to place the utmost importance on content marketing.

Miloni Jogani : : Jun 29, 2020
5 minutes Min Read
Utilising Social Listening and Sentiment Analysis to improve your business decision making

Since their inception, brands have always tried to gauge the opinions of the public. It’s not an entirely new concept to want to know what your customers are thinking, it’s just that technology has now evolved to the point where we are able to do this with more success. By utilising social media, we are now able to uncover what our audiences are saying about our own brands, our competitors, our industry and the market in general. 

David Fleck : : Jun 19, 2020
7 Min Read
The Art of Storytelling in Communicating to Audiences

We are sharing an article off the back of our successful Webinar The Art of Storytelling in Communicating to Audiences. In this article, LSPR’s expert trainer and communications professional Susan Croft shares with us her top tips for engaging your audiences. Her tips are applicable to verbal presentations and written communications.

Dalal Nageh : : Jun 1, 2020
10 Min Read
Maximise your Social Media Reach with LSPR’s Recommended CSR and Sustainability Hashtags

Corporate Social Responsibility tends to be associated with “maximising value for shareholders." The scope of CSR has broadened, as brands address various social concerns. CSR now includes the environment broadly, diversity, sustainability, ethical production, climate change and workforce equality.

Miloni Jogani : : May 22, 2020
5 Min Read
Exploring CSR Strategies During a Crisis

The current crisis has impacted the world in a way, we could not have imagined. Covid-19 has instilled a sense of fear and uncertainty, compelling people to keep their physical distance, but at the same time, bringing them empathetically closer than ever. The pandemic has transformed our way of life. The changes are happening at the blink of an eye.

Miloni Jogani : : May 19, 2020
5 Min Read
The Role of Business during Covid-19

We are realising that we are more interconnected than we ever knew, and undoubtedly, we are seeing that sustainability really matters in business. The health of our communities affects our business. The wellbeing of our team affects our business. We breathe the same air, and at least in this period, we are fighting the same enemy – if we do so together, we will come out stronger together.

 

Olga Ivannikova : : May 5, 2020
6 Min Read
Crisis Management During the COVID-19 Pandemic

The goodwill of a business is an asset. However, it makes it a vulnerable asset. It is a very thin line, which once crossed can take years to rebuild. What matters the most in the long run, is how a company stands back up after falling. This is where Crisis Management comes into the picture.

Miloni Jogani : : Apr 8, 2020
7 Min Read
Your Personal Brand is Important Now More than Ever

An attractive personal brand is synonymous with the success of a business. It has been researched and proven that people generally associate a brand with a dominant person working in the company.

People are more interested in following other people rather than following companies. Human connection often creates a level of trust that is stronger than any relationship a company can attain.

Miloni Jogani : : Apr 3, 2020
6 Min Read
Managing The Lockdown and Remote Working

Supermarket shelves are stripped bare. Hotels, pubs, gyms, and restaurants are closed. Holidays cancelled. We are separated from our friends and family, trying to stay healthy and looking at new ways of living and working. And these are still early days.

In less than a fortnight, Britain has experienced the kind of social and political upheaval that normally only comes when you guillotine a royal, or go to war.

Susan Croft : : Mar 31, 2020
3 Min Read
Make Remote Working Work for your Organisation

LSPR's Training Director, Dalal Nageh has compiled a list of action plans to facilitate the process

The situation with the Covid-19 is causing an unprecedented change globally and impacting our working lives. 

Organisations have swiftly had to adapt, implementing measures for employees, as well as management, to work remotely.

As part of your crisis planning, it is advisable to put in place remote-working policies that take into account events that impact people working from an office. These plans and policies will need to remain flexible and adaptable, to take into consideration a rapidly changing landscape.

Where possible, training comes in useful to help people prepare for such scenarios. This form of preparation, however, is not always feasible. Keep in mind that during this period there are measures that can be actioned to help improve the engagement and productivity of remote employees.

 

Dalal Nageh : : Mar 19, 2020
7 Min Read
Finding your inner peace and well-being for 2020

It is that time of year where New Year’s resolutions may or may not have been fulfilled and guilt starts to creep in. It is crucial to take stock, think of ways to be kinder to yourself and nurture your well-being. It is easy to be drawn back into worries about family, job security, stress in general and everything that comes from modern living.

Here are my top 6 tips to help you re-wind, take stock and be kinder to yourself:

 
 
 
 
 
 
 
Dalal Nageh : : Jan 28, 2020
8 Min Read
An Insight into LSPR

So, what is it like to be part of the training experience at LSPR? For an added dimension to their learning journey on the 5-day Fundamentals of PR Diploma, our delegates were taken to a visit to the London Museum of Brands.

 
 
David Fleck : : Oct 3, 2019
5 Min Read
Getting your communications right

Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea.

 
Dalal Nageh : : Aug 6, 2019
3 Min Read
Instagram will be hiding likes. What does this mean for you?

#InstagramHidesLikes

There has been considerable attention on the story that Instagram users in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand will no longer be able to see how many likes they get. The change will only affect those countries at the moment, as Instagram is training this to see if removes the pressure off digital platform’s users.

 
Daniela Barrera-Garza : : Jul 19, 2019
4 Min Read
Manage your team using emotional intelligence and humanity

At LSPR we have formulated a Management thinking approach, which we believe delivers positive results in the workplace. We bring this positive management approach into our teams and integrate it within the leadership related training we deliver to our clients.

 It is built on the following four principles:

Dalal Nageh : : Jun 7, 2019
4 Min Read
How does Brexit affect marketing professionals?

Growing up, we tell our children not to use the F-Word, but since June 23rd, 2016 there has been a new taboo added to the British vocabulary, the dreaded B-Word; Brexit.

David Fleck : : Apr 18, 2019
5 Min Read
#Facebookdown. What is the future of the tech giant?

All eyes are on the Californian tech giant after it's largest ever outage which affected users worldwide overnight. CEO Mark Zuckerberg is not offering any specific answers to the reasons  behind the crash, nor to his future vision of the company. 

David Fleck : : Mar 14, 2019
5 Min Read
Press releases are still important for your company.

With the ever-growing number of new businesses and start-ups, it is vital that your companies’ message is being heard over the plethora of competitors.

David Fleck : : Feb 1, 2019
4 Min Read
Gatwick Disruption:  a failure of crisis management or merely imagination?

Why the 20th century crisis management approach is failing organisations and what supporting techniques are required

 

John Dalton : : Jan 10, 2019
11 Min Read
5 ways in which digital impacted PR

The PR industry is constantly changing. The biggest impact has been the digital revolution and namely social media. Being digitally savvy is a must for anyone moving into PR. Here’s my list of top 5 most relevant changes to have impacted the PR industry.

 

LSPR : : Nov 8, 2018
5 Min Read
Influencer Marketing - What you need to know

"Influencer marketing in 2018 will become an integral part of a brand’s marketing mission" said Anand Narayanan, Head of Digital at Panasonic UK. Research has found that 67% of marketers think influencer marketing campaigns have helped them reach a more targeted audience, thus having an overwhelmingly positive affect on their respective businesses.

Tips for brands to succeed in Influencer marketing:

LSPR : : May 1, 2018
5 Min Read