LSPR Blog

Growing up, we tell our children not to use the F-Word or the C-Word, but since June 23rd, 2016 there has been a new taboo added to the British vocabulary, the dreaded B-Word; Brexit.

All eyes are on the Californian tech giant after it's largest ever outage which affected users worldwide overnight. CEO Mark Zuckerberg is not offering any specific answers to the reasons  behind the crash, nor to his future vision of the company. 

With the ever-growing number of new businesses and start-ups, it is vital that your companies’ message is being heard over the plethora of competitors.

Why the 20th century crisis management approach is failing organisations and what supporting techniques are required

The PR industry is constantly changing. The biggest impact has been the digital revolution and namely social media. Being digitally savvy is a must for anyone moving into PR. Here’s my list of top 5 most relevant changes to have impacted the PR industry.

"Influencer marketing in 2018 will become an integral part of a brand’s marketing mission" said Anand Narayanan, Head of Digital at Panasonic UK. Research has found that 67% of marketers think influencer marketing campaigns have helped them reach a more targeted audience, thus having an overwhelmingly positive affect on their respective businesses.

Tips for brands to succeed in Influencer marketing:

On Sunday night the stars of the silver screen attended the 90th annual Oscar ceremony. You will have seen the attendees and nominees blasted all over the media. But not everyone cares about the best films, actors or cast members. Some would say the real winners were the marketers and advocates.

In this digital age, your website is your shop, office or the space people go to explore your business. People question the validity of blogging and whether it is worth their time and effort. The statistics speak for themselves. The average company that blogs receives 55% more website visitors. Companies who blog receive 97% more links to their website, 70% of consumers learn about a company through articles, rather than ads. These figures cannot be ignored.

In a world where leading brands are judged not only for the quality of their products but also for their Corporate Social Responsibility, Gucci proves to be an excellent example. With the Spring/Summer 2018 collection just around the corner, Gucci is joining the likes of Calvin Klein, Ralph Lauren, Tommy Hilfiger and Armani in the Fur Free Alliance, an organisation that protects the interests of animals and promotes a wider sustainability plan.

Just 1 day shy of the general Election and the image of a strong and stable leadership has been put under scrutiny. This week, more so than ever, the country’s leadership and perceptions of their values have been heightened by the tragic events of the last couple of weeks.