The Role of PR during the General Election

Jun 7, 2017

Just 1 day shy of the general Election and the image of a strong and stable leadership has been put under scrutiny. This week, more so than ever, the country’s leadership and perceptions of their values have been heightened by the tragic events of the last couple of weeks.

Downing Street Sign

Things to consider:

PRs work hard to win the media and the public’s appeal. It is their job to make sure that negative opinions are minimised and the positives highlighted. They work to keep messages clear and to the point, in line with what the leaders want us, the public to understand.

Often, biased media coverage leads to unbalanced accusation of the candidates, generating a somewhat distorted view of what each one of them stands for and the proposition he or she are bringing forward. It becomes the PR’s duty to work against the current, and under the shadowing of these headlines, they work out an approach to communicate and regain the voters trust.

Social media further complicates these actions. Any bad publicity captured and published will run past the election date, damaging the candidate’s reputation. For PR and any other medium of communication “perception is reality” thus it is pertinent that the perception is always in favour of the candidate.

What’s important:

Staying on message is key. Clarity, focus of delivery of the key points and a well-executed campaign, helps candidates get over the winning line.

A good PR should:

  • Get the key brand message on point
  • Simplify the message for clarity
  • Help candidates get noticed
  • Connect with the voters (retaining the old and acquiring the new)
  • Use the data in hand to enhance or restructure the overall campaign
  • Cultivate relationships and build on new ones
  • Handle risk and deal with a crisis 

Find out more:

If you are interested to learn more about the implications of PR campaigns, staying on message, branding and communications – then have a look at our courses

Risk Management- Advanced certificate

PR and Reputation Management - Diploma

Brand Management – Advanced Certificate

On Camera – Media Handling

Blog Posts in the same Category: Media Relations & Press Handling


How NOT to do PR — The Importance of Media Training

Theresa May has arrived into No. 10 in a defining point of the UK’s history, by becoming the next Prime Minister after David Cameron. The current political climate is shaping up to what it ought to have been right after the vote for Britain to leave the European Union was announced last month. It was a large kafuffle that lead many to think that British politics was a complete theatrical performance – well-acted and deeply undignified.

LSPR : : Jul 18, 2016
5 Min Read
Public Relations and creativity in an SME

Public Relations has changed vastly over the past 15 years and is no longer a profession that you can live without. It is something that should be intrinsically ingrained into every business from the get go and it can be a difficult road to travel.

LSPR : : May 31, 2016
5 Min Read