PR & Reputation Management

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Duration: 5 Day 10.30am – 4.30pm
Award: Diploma
Location: 118a Kensington Church St. London W8 4BH
Price: £1,800

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The practical 5 day Diploma course focuses on how to create communication campaigns, manage brands, predict and reduce risk, protect and enhance reputation, and create strategic communications plans, which engage effectively with your stakeholders.

You will learn:

  • Trends and developments in communications
  • Building reputation through trust and transparency into the brand
  • Getting attention for your brand – from product to brand
  • Risk and issue management plans for stakeholder engagement
  • Defending your brand and implementing effective risk and crisis plans
  • Effective stakeholder engagement
  • CSR brand strategies
  • Developing communications campaigns

Topics:

  • Day 1 - Introducing PR and Reputation Management 
  • Day 2 - Branding and Corporate Identity
  • Day 3 - Risk, Issue and Crisis Management and planning 
  • Day 4 - CSR & Sustainability 
  • Day 5 - Media Relations, Stakeholder Engagement and Campaigns

Recognition

The Advanced Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk

Award

CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.

Assessment

The final Diploma award will be based on the following two assessments:

  • Critical Thinking Exercises: set and completed during the training — 30% contribution
  • Final Project: practical in content and submitted four weeks after completing the training. The project can be linked to a relevant issue within the workplace. Guidelines to the structure will be provided on the first day of the course – 70% contribution

Testimonials

After completing the PR & Reputation Diploma at LSPR, I went on to work in luxury jewellery and timepieces, overseeing a wide array of brands including Gucci, Rolex, Breitling and Roberto Coin - meeting and exceeding sales goals. I then went on to undertake further studies at Duke University's Fuqua School of Business for a Masters Degree in Management Studies. I have recently taken a position with Pilot Flying J, which is among the top 10 largest private firms in the United States in an Executive Development Program rotating through all departments and working with various Corporate Strategy, Marketing, and Human Resources initiatives. All my best to the LSPR family. Thank you for helping me begin my PR career!

— Dana Kamilar | PR & Reputation Management

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one training may be subject to time alterations

Course Downloads

Course Content (PDF)