Branding

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Duration: 2 Day 10.30am – 4.00pm
Award: Advanced Certificate
Location: 118a Kensington Church St. London W8 4BH
Price: £790

Branding Course

The two day Branding and Brand Management Advanced Certificate course is highly practical and hands on. We will train you on how to create successful, engaging and effective communication strategies and campaigns for your brand. You will learn how to convert a product or service, into a successful brand. Understand the strategies of building trust and loyalty into your brand. Create engaging branding strategies, which enhance your brand's image and engage, with your target audiences. Learn how logos are developed and names contain meaning and evolve, developing the identity of your brand. We look at how simple and memorable slogans create impact. 

You will learn:

  • Converting a product or service into a desirable brand
  • Developing a successful brand experience and narrative
  • Brand management
  • Developing effective stakeholder branding experiences
  • Using brand networks, relationships, alliances
  • Brand message control
  • Engaging with online brand communities
  • Protecting the brand

Day 1:

  • The nature of a brand concept
  • The key steps to developing a successful brand
  • Brands as a communications tool
  • Identity, positioning, values and image
  • Is your brand identity good enough?
  • Positioning and being distinctive
  • How social and digital media have shaped brands
  • Brand equity and why is it central to brand development
  • Brand communications: mission and message control
  • Strategic intent and brands: vision and mission
  • Brand innovations

DAY 2:

  • Developing brand advocacy
  • Importance of emotions and what drives actions
  • Brand management – growing a brand and keeping it relevant
  • Brand narratives
  • Developing brand experiences
  • The role of brand archetypes
  • Branding and the power of CSR
  • Brand strategies: positioning, growth, extensions, revitalisation
  • Risk, issue and crisis management for a brand
  • Strategic anticipation and branding

Recognition

The Advanced Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk

Award

CPD-Approved LSPR Professional Development Advanced Certificate.

Assessment

During the sessions, we will refer to a number of current case studies and work on practical exercises. We want to encourage the sharing of ideas, engage in discussions, practise the concepts and gain feedback from the trainers. The classes are small in size, in order that participants fully benefit from a consultative approach.

Need more information about this course?
Call us on 020 7221 3399 or Email Us.

*One-to-one training may be subject to time alterations

Course Downloads

Course Content (PDF)

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