Category: Branding & PR Campaigns

The Covid-19 pandemic has brought about an unprecedented change in business operations, especially those related to customer service. Managers are working hard to understand, anticipate, and surpass consumer expectations marginally.

Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels.

Growing up, we tell our children not to use the F-Word, but since June 23rd, 2016 there has been a new taboo added to the British vocabulary, the dreaded B-Word; Brexit.

With the ever-growing number of new businesses and start-ups, it is vital that your companies’ message is being heard over the plethora of competitors.

The PR industry is constantly changing. The biggest impact has been the digital revolution and namely social media. Being digitally savvy is a must for anyone moving into PR. Here’s my list of top 5 most relevant changes to have impacted the PR industry.

On Sunday night the stars of the silver screen attended the 90th annual Oscar ceremony. You will have seen the attendees and nominees blasted all over the media. But not everyone cares about the best films, actors or cast members. Some would say the real winners were the marketers and advocates.

In this digital age, your website is your shop, office or the space people go to explore your business. People question the validity of blogging and whether it is worth their time and effort. The statistics speak for themselves. The average company that blogs receives 55% more website visitors. Companies who blog receive 97% more links to their website, 70% of consumers learn about a company through articles, rather than ads. These figures cannot be ignored.

Theresa May has arrived into No. 10 in a defining point of the UK’s history, by becoming the next Prime Minister after David Cameron. The current political climate is shaping up to what it ought to have been right after the vote for Britain to leave the European Union was announced last month. It was a large kafuffle that lead many to think that British politics was a complete theatrical performance – well-acted and deeply undignified.

Public Relations has changed vastly over the past 15 years and is no longer a profession that you can live without. It is something that should be intrinsically ingrained into every business from the get go and it can be a difficult road to travel.

Recently, I came across an article about developing and maintaining successful relationships with alumni and clients-to-be, to ensure successful selling.