Category: Media Relations & Press Handling

The Art of Storytelling in Communicating to Audiences

We are sharing an article off the back of our successful Webinar The Art of Storytelling in Communicating to Audiences. In this article, LSPR’s expert trainer and communications professional Susan Croft shares with us her top tips for engaging your audiences. Her tips are applicable to verbal presentations and written communications.

Dalal Nageh : : Jun 1, 2020
10 Min Read
Blogging for Business

In this digital age, your website is your shop, office or the space people go to explore your business. People question the validity of blogging and whether it is worth their time and effort. The statistics speak for themselves. The average company that blogs receives 55% more website visitors. Companies who blog receive 97% more links to their website, 70% of consumers learn about a company through articles, rather than ads. These figures cannot be ignored.

LSPR : : Feb 21, 2018
5 Min Read
The Role of PR during the General Election

Just 1 day shy of the general Election and the image of a strong and stable leadership has been put under scrutiny. This week, more so than ever, the country’s leadership and perceptions of their values have been heightened by the tragic events of the last couple of weeks.

LSPR : : Jun 7, 2017
5 Min Read
How NOT to do PR — The Importance of Media Training

Theresa May has arrived into No. 10 in a defining point of the UK’s history, by becoming the next Prime Minister after David Cameron. The current political climate is shaping up to what it ought to have been right after the vote for Britain to leave the European Union was announced last month. It was a large kafuffle that lead many to think that British politics was a complete theatrical performance – well-acted and deeply undignified.

LSPR : : Jul 18, 2016
5 Min Read
Public Relations and creativity in an SME

Public Relations has changed vastly over the past 15 years and is no longer a profession that you can live without. It is something that should be intrinsically ingrained into every business from the get go and it can be a difficult road to travel.

LSPR : : May 31, 2016
5 Min Read
Successful Selling is all about Managing a Successful Relationship

Recently, I came across an article about developing and maintaining successful relationships with alumni and clients-to-be, to ensure successful selling.

LSPR : : Apr 27, 2016
5 Min Read