Category: Social Media & Digital Marketing

Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels.

Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.

In a fast-paced digital era, content is king. Reading quality content can encourage a reader to resonate with a brand. It is important to create a content strategy to position your brand in the best light. It has become crucial for brands to place the utmost importance on content marketing.

Since their inception, brands have always tried to gauge the opinions of the public. It’s not an entirely new concept to want to know what your customers are thinking, it’s just that technology has now evolved to the point where we are able to do this with more success. By utilising social media, we are now able to uncover what our audiences are saying about our own brands, our competitors, our industry and the market in general. 

Corporate Social Responsibility tends to be associated with “maximising value for shareholders." The scope of CSR has broadened, as brands address various social concerns. CSR now includes the environment broadly, diversity, sustainability, ethical production, climate change and workforce equality.

Growing up, we tell our children not to use the F-Word, but since June 23rd, 2016 there has been a new taboo added to the British vocabulary, the dreaded B-Word; Brexit.

All eyes are on the Californian tech giant after it's largest ever outage which affected users worldwide overnight. CEO Mark Zuckerberg is not offering any specific answers to the reasons  behind the crash, nor to his future vision of the company. 

The PR industry is constantly changing. The biggest impact has been the digital revolution and namely social media. Being digitally savvy is a must for anyone moving into PR. Here’s my list of top 5 most relevant changes to have impacted the PR industry.

"Influencer marketing in 2018 will become an integral part of a brand’s marketing mission" said Anand Narayanan, Head of Digital at Panasonic UK. Research has found that 67% of marketers think influencer marketing campaigns have helped them reach a more targeted audience, thus having an overwhelmingly positive affect on their respective businesses.

Tips for brands to succeed in Influencer marketing: