Category: Social Media & Digital Marketing

Maximise your Social Media Reach with LSPR’s Recommended CSR and Sustainability Hashtags

Corporate Social Responsibility tends to be associated with “maximising value for shareholders." The scope of CSR has broadened, as brands address various social concerns. CSR now includes the environment broadly, diversity, sustainability, ethical production, climate change and workforce equality.

Miloni Jogani : : May 22, 2020
5 minutes Min Read
How does Brexit affect marketing professionals?

Growing up, we tell our children not to use the F-Word or the C-Word, but since June 23rd, 2016 there has been a new taboo added to the British vocabulary, the dreaded B-Word; Brexit.

LSPR : : Apr 18, 2019
5 Min Read
#Facebookdown. What is the future of the tech giant?

All eyes are on the Californian tech giant after it's largest ever outage which affected users worldwide overnight. CEO Mark Zuckerberg is not offering any specific answers to the reasons  behind the crash, nor to his future vision of the company. 

LSPR : : Mar 14, 2019
5 Min Read
5 ways in which digital impacted PR

The PR industry is constantly changing. The biggest impact has been the digital revolution and namely social media. Being digitally savvy is a must for anyone moving into PR. Here’s my list of top 5 most relevant changes to have impacted the PR industry.

 

LSPR : : Nov 8, 2018
5 Min Read
Influencer Marketing - What you need to know

"Influencer marketing in 2018 will become an integral part of a brand’s marketing mission" said Anand Narayanan, Head of Digital at Panasonic UK. Research has found that 67% of marketers think influencer marketing campaigns have helped them reach a more targeted audience, thus having an overwhelmingly positive affect on their respective businesses.

Tips for brands to succeed in Influencer marketing:

LSPR : : May 1, 2018
5 Min Read