Category: Developing your Personal Brand
Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.
An attractive personal brand is synonymous with the success of a business. It has been researched and proven that people generally associate a brand with a dominant person working in the company.
People are more interested in following other people rather than following companies. Human connection often creates a level of trust that is stronger than any relationship a company can attain.
In this digital age, your website is your shop, office or the space people go to explore your business. People question the validity of blogging and whether it is worth their time and effort. The statistics speak for themselves. The average company that blogs receives 55% more website visitors. Companies who blog receive 97% more links to their website, 70% of consumers learn about a company through articles, rather than ads. These figures cannot be ignored.
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