Category: Communication Strategies & Campaigns

Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea.

This summer’s Rio Olympics will be a great platform for the communication professionals to showcase their winning streak. This is in terms of creating positive brand positioning, developing loyalty, heightening brand visibility and enhancing employee engagement.