Category: Communication Strategies & Campaigns

Reinventing Customer Experience Amidst the Pandemic

The Covid-19 pandemic has brought about an unprecedented change in business operations, especially those related to customer service. Managers are working hard to understand, anticipate, and surpass consumer expectations marginally.

Miloni Jogani : : Oct 19, 2020
5 mins Min Read
The Pandemic is Helping Businesses Embrace Technology

The Covid-19 pandemic has disrupted the global healthcare system and forced businesses to re-think their strategies to become adaptive. Undoubtedly, the crisis has sparked a newfound appreciation in the power of technology.

Miloni Jogani : : Sep 9, 2020
5 minutes Min Read
How to Maintain Brand Continuity

Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels.

Miloni Jogani : : Aug 6, 2020
5 minutes Min Read
The Benefits of Podcasting

Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.

Miloni Jogani : : Jul 17, 2020
5 minutes Min Read
Creating a Successful Content Strategy for your Brand

In a fast-paced digital era, content is king. Reading quality content can encourage a reader to resonate with a brand. It is important to create a content strategy to position your brand in the best light. It has become crucial for brands to place the utmost importance on content marketing.

Miloni Jogani : : Jun 29, 2020
5 minutes Min Read
The Art of Storytelling in Communicating to Audiences

We are sharing an article off the back of our successful Webinar The Art of Storytelling in Communicating to Audiences. In this article, LSPR’s expert trainer and communications professional Susan Croft shares with us her top tips for engaging your audiences. Her tips are applicable to verbal presentations and written communications.

Dalal Nageh : : Jun 1, 2020
10 Min Read
Getting your communications right

Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea.

 
Dalal Nageh : : Aug 6, 2019
3 Min Read
Communication Professionals: will they sink or swim?

This summer’s Rio Olympics will be a great platform for the communication professionals to showcase their winning streak. This is in terms of creating positive brand positioning, developing loyalty, heightening brand visibility and enhancing employee engagement.

LSPR : : Jun 21, 2016
5 Min Read