Category: Communication Strategies & Campaigns

Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.

In a fast-paced digital era, content is king. Reading quality content can encourage a reader to resonate with a brand. It is important to create a content strategy to position your brand in the best light. It has become crucial for brands to place the utmost importance on content marketing.

We are sharing an article off the back of our successful Webinar The Art of Storytelling in Communicating to Audiences. In this article, LSPR’s expert trainer and communications professional Susan Croft shares with us her top tips for engaging your audiences. Her tips are applicable to verbal presentations and written communications.

Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea.

This summer’s Rio Olympics will be a great platform for the communication professionals to showcase their winning streak. This is in terms of creating positive brand positioning, developing loyalty, heightening brand visibility and enhancing employee engagement.