Category: Careers in PR & Comms

Copy editing is a process that ensures that text is correct in terms of spelling, grammar, jargon, punctuation, terminology, semantics and formatting.

A thought leader is a person who has a position of authority in their area of expertise. These individuals have the drive to create an impact and inspire a change through their knowledge and experience. Thought leaders can positively influence others – they do not simply engage in a conversation, but instead, they lead the conversation.

Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form.

With the ever-growing number of new businesses and start-ups, it is vital that your companies’ message is being heard over the plethora of competitors.

Just 1 day shy of the general Election and the image of a strong and stable leadership has been put under scrutiny. This week, more so than ever, the country’s leadership and perceptions of their values have been heightened by the tragic events of the last couple of weeks.

Theresa May has arrived into No. 10 in a defining point of the UK’s history, by becoming the next Prime Minister after David Cameron. The current political climate is shaping up to what it ought to have been right after the vote for Britain to leave the European Union was announced last month. It was a large kafuffle that lead many to think that British politics was a complete theatrical performance – well-acted and deeply undignified.

Public Relations has changed vastly over the past 15 years and is no longer a profession that you can live without. It is something that should be intrinsically ingrained into every business from the get go and it can be a difficult road to travel.