How to Build your Personal Brand

Sep 16, 2021

The shortening of attention spans, the rise of social media and the movement towards online working has made it even harder to stand out professionally amongst the crowd. Developing a unique and impactful personal brand is the solution to showcasing your talents and expertise in today's crowded society.

Your personal brand is an indication of what you offer, how people remember you and ultimately the reason why people seek your expertise. A successful personal brand can bring increased income, raise your profile, propel career success, and open up new opportunities.

Let's explore how you can gain influence internally and externally, and become a thought-leader within your industry.


Step 1: Ensure that you are an expert in your field

Your reputation as an industry expert and thought-leader hinges on your ability to simplify complicated and challenging content, and your ability to convey this information in an exciting and clear manner. 

Step 2: Direction

Consider and evaluate what your personal brand currently is, and what you want to transform it into. What is your USP (Unique Selling Point) that can help you distinguish yourself from others?

Step 3: Target Audience

Define your target audience, considering demographics and psychographics. Establishing a personal branding statement that briefly explains who you are and what you do can help you identify your target audience if it is not immediately evident.

Step 4: Skillset

Assess your strengths, weaknesses, and your skills, and then put into place a plan to work on the weak links that may be holding you back. One way you may improve on these weak links is by enrolling on a relevant training course.

Step 5: Your Strategy

Creating a strategy with precise steps to improving your personal brand is important. Stay persistent and follow what you set out to do. Set short, medium, and long-term goals, and map out your route to achieving these. 

Step 6: Tools and Routes

There are plenty of different tools and routes that you can use to build your personal brand. Producing a podcast, engaging in public speaking, creating your own website or blog, and email marketing are all great ways to build connections and establish your position as an expert. 

Step 7: Social Profiles

It is not enough just to be on social media anymore. You need to ensure you are on the right platforms, that you are engaging with your audiences, and that the content you post is professional and of high quality. 

LinkedIn, Twitter, Instagram, Facebook, and even TikTok are all social platforms you should consider using if appropriate to your brand.

Step 8: Review 

You should constantly monitor the quantitative results of your personal branding; web and social media analytics are consequently your best friends. Reviewing these analytics can help you pivot and adapt your strategies, as well as helping you convert attention into more business.

Step 9: Enjoy

Enjoy the rewards that come with transforming your personal brand and becoming a thought leader. However, beware, if you do not continue to stay on top of the latest developments in your industry, and if you do not spend time managing your image then you may be usurped. 


Do you want help developing your personal brand? Have a look at our Develop your Personal Brand and Influence one-day course! 

Our one-day Podcasting course is also a great start to showcasing your personal brand. CPD accredited and taught by industry experts themselves.

We also offer one to one coaching to help you develop confidence and direction in building your personal brand. 

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